Senior Manager, Business Development (Concerts, Events and Match Breaks)

Liverpool Football Club and Athletic Grounds Limited; Liverpool; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a Senior Manager for Business Development to drive revenue through concerts, events, and match breaks. This full-time role involves maximizing sales across various platforms, managing key relationships, and ensuring financial success. The ideal candidate will have a strong background in commercial roles within entertainment or sports, showcasing leadership and negotiation skills. Join a dynamic team in a vibrant city, where your contributions will shape unforgettable experiences for fans and attendees alike. Enjoy competitive benefits and the opportunity to make a real impact in a thriving environment.

Benefits

25 Days Holiday

Contributory Pension Scheme

High Street Discounts

Volunteering Opportunities

Option to Purchase Additional Holiday Days

Qualifications

• Proven experience in a senior commercial role within entertainment or sports.
• Skilled in negotiation and managing ticketing systems.
• Strong awareness of the concert and major events industry.

Responsibilities

• Maximize sales revenue across concerts, events, and match breaks.
• Manage existing and develop new commercial events at Anfield.
• Support sales and marketing strategies for ticketing and hospitality.

Skills

Commercial Role Experience

Negotiation Skills

Sales Management

Event Management

Financial Management

Leadership Experience

Tools

SeatGeek

Salesforce

Job description

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About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Business Development (Concerts, Events and Match Breaks). You will be responsible for maximising sales revenue across Concerts, Events, and Football Match Breaks. Supporting the Director, Venue Sales and Account Management with all commercial aspects, including recruitment, negotiation, sales, and key P&L responsibilities within these areas.

What will you be doing?

Concerts and Events

• Support the Director, Venue Sales and Account Management in recruiting concerts and major events at Anfield.
• Manage existing and develop new LFC and other commercial events at Anfield or other locations.
• Project manage all commercial aspects of concerts and events, supporting key commercial development projects to meet deadlines and KPIs.
• Act as the main promoter liaison for the club's commercial areas, serving as the primary contact between LFC departments and promoters.
• Assist in managing the P&L within budget for all Events and Match Breaks.
• Manage secondary revenue streams such as advertising and merchandising to generate additional income.
• Oversee venue pre-sales, on-sales, and ongoing sales, and produce reports for departments and promoters.
• Conduct regular sales and competitor research.
• Maintain internal stakeholder relationships for LFC commercial events and support related departments like Ticketing, Hospitality, and Operations.
• Coordinate with internal departments post-sale to ensure a smooth customer journey across all touchpoints.
• Support sales and marketing strategies, including ticketing and hospitality systems.

Match Breaks and Agents

• Manage daily requirements with match break partners, including procedures on match days.
• Develop and nurture relationships with key match break partners.
• Handle recruitment and renewal processes with match break partners.
• Implement transparent tender processes to build a trusted agent network and maximize revenue.
• Establish profitable partnerships with suppliers in the UK and overseas to enhance yield.
• Develop a compliance framework to protect Club IP and assets, preventing unauthorized use by unofficial agents.

Who are we looking for?

The ideal candidate will have proven experience in a senior commercial role within entertainment and/or sports, with strong awareness of the concert and major events industry. Experience working with concerts, knowledge of hospitality and events, and familiarity with football match breaks and financial management are essential. You should be skilled in negotiation, influencing, and managing ticketing systems, processes, and manifests. Leadership experience and a track record in sales negotiation and persuasive selling are also required. Additionally, you should be adept at managing budgets, developing commercial strategies, and creating effective pricing models to maximize margins while remaining competitive. Knowledge of systems like SeatGeek and Salesforce, along with excellent presentation skills, will be advantageous.

Why should you apply?

This is a full-time permanent position working 35 hours per week. The main base is our Liverpool city centre office on Chapel Street, close to local amenities and with views over the river Mersey.

We offer a competitive salary, 25 days holiday plus 8 bank holidays, with the option to purchase up to 5 additional days, and a contributory pension scheme.

Our benefits include high street discounts, various benefit schemes, and volunteering opportunities through our LFC Foundation. We are committed to equality, diversity, and inclusion, and proud of our achievements and initiatives in this area. We aim to build a diverse workforce and an inclusive workplace. Liverpool FC is also dedicated to safeguarding and promoting the welfare of children and vulnerable adults, expecting all colleagues and volunteers to share this commitment.

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