Senior Manager, Business Development (Concerts, Events and Match Breaks)

Liverpool Football Club; Liverpool; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking organization as a Senior Manager in Business Development, where you will play a pivotal role in driving sales revenue for concerts, events, and football match breaks. This exciting position involves managing key commercial aspects, supporting the Director in recruitment and negotiation, and overseeing various revenue streams to maximize profitability. With a commitment to diversity and inclusion, this role offers a dynamic work environment in the heart of Liverpool, where your contributions will have a significant impact on the club's success and community initiatives.

Benefits

25 days holiday plus bank holidays

Option to purchase additional days

Discounts and schemes

Volunteering opportunities through LFC Foundation

Qualifications

• Proven experience in a senior commercial role within entertainment or sport.
• Strong industry awareness of concerts and major events.

Responsibilities

• Maximising sales revenue across concerts, events, and football match breaks.
• Managing P&L within budget for all events and match breaks.

Skills

Negotiation Skills

Financial Acumen

Leadership Experience

Industry Awareness of Concerts and Events

Knowledge of Hospitality

Presentation Skills

Tools

SeatGeek

Salesforce

Job description

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Business Development (Concerts, Events and Match Breaks). You will be responsible for maximising sales revenue across Concerts, Events, and Football Match Breaks. Supporting the Director, Venue Sales and Account Management with all commercial aspects, including recruitment, negotiation, sales, and key P&L responsibilities within these areas.

What will you be doing?

Concerts and Events

• Support the Director, Venue Sales and Account Management with the recruitment of concerts and major events to Anfield.
• Manage existing and develop new LFC and other commercial events at Anfield or other locations.
• Project manage all commercial aspects of concerts and events, supporting key development projects to meet deadlines and KPIs.
• Act as the main promoter liaison for the club's commercial areas, serving as the primary contact between LFC departments and promoters.
• Assist in managing the P&L within budget for all events and match breaks.
• Manage secondary revenue streams such as advertising and merchandising to generate additional income.
• Oversee venue pre-sales, on-sales, and ongoing sales, producing reports for departments and promoters.
• Conduct regular sales and competitor analysis.
• Manage internal stakeholder relationships for LFC commercial events and support related departments like Ticketing, Hospitality, and Operations.
• Coordinate with relevant departments post-sale to ensure smooth execution, including ticketing, hospitality, marketing, VIP, customer experience, events, legal, and finance.
• Support internal sales and marketing strategies, including ticketing and hospitality systems.

Match Breaks and Agents

• Manage daily requirements with match break partners, including match day procedures.
• Develop relationships with key match break partners.
• Handle recruitment and renewal processes with match break partners.
• Implement transparent tender processes to build a trusted agent network and maximize revenue.
• Establish profitable relationships with suppliers in the UK and overseas to maximize yield.
• Develop a compliance framework for agents using club IP and assets to prevent misuse.

Who are we looking for?

Successful candidates will have proven experience in a senior commercial role within entertainment and/or sport, with strong industry awareness of concerts and major events. Experience working with concerts, knowledge of hospitality and events, and familiarity with football match breaks are essential. The candidate should possess negotiation skills, financial acumen, and leadership experience. Knowledge of ticketing systems like SeatGeek and Salesforce, along with excellent presentation skills, is required.

Why should you apply?

This is a full-time permanent position, 35 hours per week, based in our Liverpool city centre office on Chapel Street, close to local amenities and with views over the River Mersey.

We offer a competitive salary, 25 days holiday plus bank holidays, and the option to purchase additional days. Benefits include discounts, schemes, and volunteering opportunities through the LFC Foundation. Liverpool FC is committed to diversity, inclusion, and safeguarding, and we encourage applications from all backgrounds.