Business Development Manager / Account Director

Government Transformation Magazine; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in government tech events is seeking a Business Development Manager / Account Director to join their London-based team. The role involves driving revenue through B2B events and media products, requiring a proactive approach and strong sales skills. With competitive compensation and a supportive environment, this position offers significant opportunities for growth and impact within a small, ambitious team.

Benefits

Competitive base salary + uncapped commission

Strong marketing support

Hybrid working

Qualifications

• Proven track record selling B2B event sponsorship, media, or content marketing solutions.
• Confident prospector skilled at identifying, qualifying, and converting new opportunities.
• Self-starting and proactive, thriving with autonomy.

Responsibilities

• Take ownership of revenue, confidently win new business, and build long-term account relationships.
• Generate momentum fast with a focus on smaller, fast-moving deals.
• Utilize HubSpot for managing pipelines and automating touchpoints.

Skills

B2B event sponsorship

Prospecting

Sales process refinement

HubSpot

Communication skills

Tools

HubSpot

Job description

Business Development Manager / Account Director – Government Tech B2B Events

London-based team (Aldgate) | Competitive base + uncapped commission

Our award-winning team is growing. We’re looking for ambitious, commercially-driven business development professionals to help accelerate revenue across our rapidly scaling portfolio of government-facing B2B events and media products – including high-level summits, private roundtables, webinars, and research programmes.

You’ll be joining a small, fast-moving team with a proven track record and big ambitions. Our clients are among the world’s leading tech firms and consultancies, and our audiences are senior civil servants shaping the future of digital government.

About the role:

We’re looking for hunters – people who take ownership of revenue, are confident winning new business, and comfortable picking up the phone to open senior-level conversations. You’ll need to press for smaller, fast-moving deals while building longer-term account relationships.

You’ll be supported by HubSpot automation, targeted marketing, and respected event brands – but you’ll be expected to generate momentum fast. This role is all about focus, tempo, and commercial edge – not passive “farming.”

We want people who are not just good at sales today, but curious about how sales is evolving – and eager to learn, test and refine their own process. That means being proactive, self-directed, and open to new ideas: from smarter prospecting workflows to how AI is reshaping B2B engagement.

What we’re looking for:

• Proven track record selling B2B event sponsorship, media, or content marketing solutions
• A confident prospector: skilled at identifying, qualifying, and converting new opportunities
• Self-starting and proactive – someone who takes initiative and thrives with autonomy
• Commercially curious: always looking to refine and improve your sales process
• Confident using HubSpot to manage pipelines, forecast accurately, and automate touchpoints
• Excellent phone, email, and LinkedIn selling skills – and the judgement to know when to push and when to partner
• Pride in your own revenue contribution – and a drive to deliver quick wins within your first 6–8 weeks

Nice to have:

• Experience in public sector, technology, or transformation-focused portfolios
• Understanding of the government vendor landscape and how decision-making happens in DDaT (Digital, Data & Technology) teams

What we offer:

• Competitive base salary + uncapped commission (OTE £90k+ for strong performers)
• Respected event brands, strong marketing support, and growing repeat business
• A small, entrepreneurial team with real visibility and impact
• Hybrid working (London office)

We’re open-minded about how the team will be structured long-term – with opportunities to own product portfolios and market segments down the line. What matters to us is hiring high-calibre, accountable sales talent who thrive in a results-focused environment.