Direct Marketing Manager – Acquisition

LANGTON N4P; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

An international charity is seeking a Direct Marketing Manager of Acquisition to enhance their fundraising efforts. This role involves developing and executing direct marketing strategies to maximize income through various channels, including press, outdoor, and digital marketing. The ideal candidate will have a strong background in direct marketing, excellent communication skills, and the ability to thrive in a fast-paced environment.

Qualifications

• Strong direct marketing experience focused on high volume donor acquisition.
• Proven track record of developing effective marketing strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement the direct marketing strategy.
• Manage the offline marketing campaign during appeals.
• Build relationships with suppliers and agencies.

Skills

Direct marketing experience

Communication skills

Content creation

Technical marketing expertise

Job description

Our client, an international charity, is currently seeking a Direct Marketing Manager of Acquisition to join their fundraising department. Working closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. During an appeal, the post holder will work with key suppliers and agencies to implement the offline marketing campaign (e.g. press, outdoor, DRTV and direct mail).

Responsibilities include:

• Develop and implement the direct marketing strategy, ensuring that past learnings are built upon, and new ideas are tested.
• Develop and implement a next appeal plan for each area of direct marketing activity.
• During each appeal, implement the programme of direct marketing to include press, outdoor, DRTV as well as direct mail, email and SMS activities, ensuring relevant tests are included, income is maximised, and costs are controlled.
• Develop excellent and productive working relationships with suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house.

About you:

• Strong direct marketing experience with a focus on high volume donor acquisition.
• A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income.
• Excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy.
• Significant technical marketing expertise across a range of direct marketing channels.

As a skilled Direct Marketing professional, you will bring strong expertise in content creation and a deep understanding of how to tailor messaging for segmented audiences. With a creative flair and strategic mindset, you will be adept at developing and executing compelling marketing campaigns that drive results. Your excellent written, verbal, and presentation skills will enable you to communicate clearly and effectively across multiple channels. You thrive in high-pressure environments and are able to meet tight deadlines without compromising on quality. Exceptional attention to detail is essential, as it underpins the success of every campaign you deliver.

For further details, please apply to Langton N4P charity recruitment specialists.