Direct Marketing Manager - Acquisition

TPP Recruitment Ltd; London; Hybrid; GBP 44,000 - 49,000; Full time

Job summary

A leading health charity is seeking a Direct Marketing Manager to spearhead their supporter acquisition strategy. This role involves developing innovative campaigns, managing a dynamic team, and collaborating with various stakeholders to enhance donor engagement. The ideal candidate will have significant experience in direct marketing and a proven track record in fundraising, with a strong focus on digital channels.

Qualifications

• Significant experience in direct marketing within a fundraising programme.
• Proven track record in leading revenue-generating teams.
• Advanced knowledge of digital and social media analytics tools.

Responsibilities

• Lead the Supporter Acquisition Programme and oversee donor recruitment.
• Develop and implement annual acquisition strategies.
• Manage relationships with agencies and suppliers.

Skills

Direct marketing

Digital campaigns

Strategic analysis

Creative thinking

Relationship management

Tools

Fundraising databases

Digital and social media analytics tools

Job description

Are you ready to take the lead in growing income for this well-known national health charity? This is your chance to make a significant impact by developing and implementing a supporter acquisition strategy with a strong focus on digital channels.

As the Direct Marketing Manager - Acquisition, you will be at the forefront of their Individual Giving team. This role offers the unique opportunity to shape and execute innovative campaigns that will recruit new supporters and enhance donor engagement. You will have the autonomy to lead a dynamic team, manage high-impact projects, and collaborate with various stakeholders to ensure the success of the fundraising initiatives.

Job title: Direct Marketing Manager
Charity: Health
Salary: £44,400 - £48,500
Location: London with hybrid working

Key Responsibilities:

• Lead the Supporter Acquisition Programme: Oversee donor recruitment with a focus on quality, compliance, and a diverse programme mix.
• Develop and Implement Strategy: Create an annual plan of acquisition activities, monitor campaign results, and drive continuous improvement.
• Collaborate and Innovate: Work closely with fundraising and data teams to develop new supporter products and optimise existing programmes.
• Manage Relationships: Build and maintain strong relationships with agencies and suppliers, ensuring effective project management and performance reviews.
• Financial Oversight: Prepare and manage budgets, produce financial reports, and forecast income and expenditure.
• Performance Management: Implement a performance culture, ensuring regular reviews and development meetings.

What You Bring to the Table:

• Significant experience in direct marketing within a fundraising programme, managing digital campaigns, and using fundraising databases.
• Proven track record in leading revenue-generating teams and delivering successful new products to market.
• Strong strategic analysis, creative thinking, and excellent IT skills.
• Advanced knowledge of digital and social media analytics tools, and the ability to build and manage relationships effectively.
• A deep understanding of fundraising methodologies, industry best practices, and developments in the non-profit sector.

If you are passionate about fundraising and have the skills and experience to lead impactful acquisition strategies, this role is for you.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.