Marketing Manager

TN United Kingdom; Belfast; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in Belfast is seeking a Marketing Manager to develop and implement comprehensive marketing strategies. The successful candidate will manage digital marketing channels, create compelling content, and conduct market research to drive customer engagement and brand visibility. This role requires a strong background in marketing with a focus on digital campaigns and partnership development.

Qualifications

• Minimum 3 years experience at Marketing Manager level.
• Experience in identifying target audiences and devising engaging digital campaigns.
• Strong understanding of digital marketing channels including SEO, SEM, and social media.

Responsibilities

• Develop and implement marketing strategies to achieve business objectives.
• Oversee digital marketing channels and optimize campaigns for maximum ROI.
• Conduct market research to inform marketing strategies and messaging.

Skills

Communication

Organizational skills

Analytical abilities

Creative thinking

Attention to detail

Education

3rd level qualification in Marketing or Advertising

Tools

Adobe Suite

Job description

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Responsibilities:

1. Develop and Implement Marketing Strategies: Create comprehensive digital and traditional marketing plans to achieve business objectives, including increasing brand visibility, attracting new customers, and retaining existing ones.
2. Digital Marketing Management: Oversee digital marketing channels, including website, social media, email marketing, and online advertising. Monitor performance metrics and optimise campaigns to maximize ROI and engagement.
3. Content Creation and Branding: Develop compelling content across various platforms to showcase offerings and values. Ensure brand consistency and integrity in all marketing materials and communications.
4. Market Research and Analysis: Conduct market research to identify trends, customer preferences, and the competitive landscape. Use insights to inform marketing strategies and messaging.
5. Campaign Planning and Execution: Plan and execute marketing campaigns, promotions, and events to drive customer acquisition and engagement. Collaborate with internal teams and external agencies for seamless execution.
6. Budget Management: Manage marketing budgets effectively, allocating resources to initiatives with the highest impact and ROI. Monitor expenses and track performance against targets.
7. Partnership Development: Cultivate strategic partnerships with relevant organisations, influencers, and other stakeholders to enhance brand awareness, customer acquisition, and revenue growth.
8. Event Planning and Management: Identify relevant industry shows, conferences, and events. Plan, coordinate, and attend these events, designing marketing materials and exhibition stands.
9. Additional Duties: Perform any other duties as required by the role.

Person Specification:

• 3rd level qualification in a relevant field (Marketing, Advertising, etc.).
• Minimum 3 years experience at Marketing Manager level.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in Paid Ads.
• Strong communication skills (written and verbal).
• Flexible and adaptive mindset to respond to market changes and seasonal demand.
• Organizational and analytical abilities to manage and utilize data effectively.
• Creative thinking and a keen eye for design, with experience in developing marketing materials.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Attention to detail and ability to build relationships with clients and colleagues.
• Knowledge of Adobe Suite (Photoshop, Illustrator, After Effects).
• Experience managing social media pages/accounts (Facebook, Instagram, TikTok).

The Rewards

The successful Marketing Manager will enjoy a competitive salary depending on experience.

Location

The role is based in Belfast.

About Staffline Ireland

The Staffline Ireland Specialist Team provides staffing solutions across various sectors including Construction, Engineering, Finance, Health & Safety, HR, IT, Sales & Marketing, and more.