Lead Copywriter

TN United Kingdom; Amersham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a vibrant and innovative company as a Lead Copywriter, where your creativity will shape the brand's voice and enhance customer engagement. In this exciting role, you will craft compelling copy for various marketing channels, from digital ads to long-form content, all while collaborating with a dynamic team. Enjoy a unique work environment with character-themed meeting rooms and a culture that values your contributions. With generous benefits, including birthday leave and a toy discount, this is an opportunity to make a meaningful impact in a growing business. If you have a passion for storytelling and a flair for copywriting, we want to hear from you!

Benefits

Birthday Leave plus 33 days of holiday

Retail Trust & Virtual GP

Pension salary sacrifice

Flexible access to pay via Wage Stream

Generous toy discount

Enhanced maternity and paternity pay

High Street and leisure discounts

Cycle to work scheme

Life Cover

Qualifications

• 2+ years of experience in copywriting, preferably in retail or eCommerce.
• Strong understanding of SEO and brand messaging.

Responsibilities

• Develop brand tone of voice and guidelines for consistency.
• Lead campaign copywriting for digital ads, emails, and social media.
• Create engaging long-form content that drives traffic.

Skills

Copywriting

SEO

Content Creation

Brand Messaging

Education

Degree in English, Communications, Marketing, or Journalism

Job description

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Do you have a passion for toys and making a difference in a business that is going places?

Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms!

This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.

Job Purpose

As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content and ensuring all written content aligns with brand standards. Your work will be key in driving sales, enhancing brand awareness, and supporting online and in-store experiences.

Skills & Experience

• A degree in English, communications, marketing, journalism, or a related field is preferred.
• Proven experience in copywriting for brand, content creation, and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.

Responsibilities

• Brand Tone of Voice & Messaging: Develop a tone of voice for the brand which aligns with our brand strategy and produce guidelines to be used business-wide.
• Campaign Copywriting: Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage, that align with overarching campaign strategies.
• Long-Form Copywriting Development: Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to our customers and drives traffic to the website.
• SEO Copywriting: Write SEO-friendly copy optimised for search engines without sacrificing creativity or quality, helping drive organic traffic and improve search rankings.
• Performance & Optimisation: Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies.
• Team Collaboration: Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials.

As an employee at The Entertainer, your benefits will include:

• Birthday Leave plus 33 days of holiday (including Bank Holidays)
• Retail Trust & Virtual GP
• Pension salary sacrifice
• Flexible access to your pay via Wage Stream
• Generous toy discount
• Enhanced maternity and paternity pay
• High Street and leisure discounts
• Cycle to work scheme
• Life Cover

If you’re passionate about toys and eager to make a difference in a growing business, apply now!