Marketing Manager | Beauty

JR United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A family-run brand in London is seeking an ambitious Marketing Manager to build and execute marketing strategies from the ground up. This role offers significant freedom to innovate and the opportunity to lead a growing team in an international market.

Benefits

Freedom to introduce creative ideas

Opportunity to build your own team

Supportive Director

Qualifications

• 5+ years of proven marketing experience in the beauty industry.
• Strong understanding of retail, e-commerce, and distributor-led marketing.

Responsibilities

• Developing and managing the 360 marketing calendar.
• Creating and implementing a multi-channel marketing strategy.
• Managing PR and influencer marketing campaigns.

Skills

Leadership

Analytical

Creativity

Digital Marketing

Performance Tracking

Job description

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This well established family run brand is investing in marketing and needs to hire an A-star team. This is an exciting position for an ambitious Marketing Manager who wants to help build strategy from the ground up.

Why should you join?

• A small, growing, family-run brand with triple-digit revenues and a hunger for serious growth.
• This is the first time they’ve invested in marketing, so you get to demonstrate your expertise and will have considerable freedom to introduce creative ideas and make a significant impact.
• Fantastic Director – genuinely believes in his brand and team, and supports marketing growth by taking courses himself.
• Great team – they focus on people and building the right culture.
• International brand with scope to work across multiple markets, with a primary focus on the UK.
• Omnichannel approach including retail, DTC, and online platforms like Amazon.
• High exposure and opportunity – you'll be the expert, making decisions and working directly with senior leadership.
• Build your own team – not immediately, but there is a desire to expand around you.
• And much more!

The Role

This role involves working closely with a consultant to develop the marketing strategy, then owning and executing it. Your responsibilities will include:

• Developing and managing the 360 marketing calendar.
• Creating and implementing a multi-channel marketing strategy to boost brand awareness, increase sales, and maximize ROI.
• Designing trade marketing strategies for retail and partners.
• Managing PR and influencer marketing campaigns.
• Setting clear KPIs, tracking performance, and optimizing campaigns based on insights.
• Collaborating with the Social Media Manager to align content strategies.
• Managing the marketing budget.
• Leading, mentoring, and scaling the marketing team.
• And much more – you will have the opportunity to own and drive this role!

You

This is an ideal role for an experienced Marketing Manager (or an Assistant AM ready to step up) eager to do something different. It suits someone ambitious, driven, and creative, who enjoys strategic and hands-on execution. You should have:

• 5+ years of proven marketing experience in the beauty industry.
• A successful track record in developing and executing marketing strategies with measurable results.
• Strong understanding of retail, e-commerce, and distributor-led marketing.
• Experience managing PR and influencer partnerships.
• Experience managing marketing budgets with positive ROI.
• An analytical, data-driven approach, with expertise in performance tracking, customer insights, and KPI optimization.
• Leadership skills, with the ability to manage and develop a high-performing team.
• Proficiency in digital marketing, paid media, and social media strategies (agency use is optional).
• Experience working in international markets.