Head of Brand

TN United Kingdom; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading insurtech company is seeking a Head of Brand to enhance brand awareness and lead PR initiatives. This role requires a strategic thinker with a proven track record in brand management and communications, ready to drive growth in a dynamic environment. Join a team that values creativity and innovation while offering a competitive salary and benefits.

Benefits

Market-competitive salary

Private medical insurance

Company share options

Generous holiday allowance

Wellbeing benefits

Annual flexible hybrid working contribution

Qualifications

• Proven experience in brand management, PR, and communications.
• Strong track record of executing successful brand and PR campaigns.
• Demonstrated ability to influence senior stakeholders.

Responsibilities

• Develop and execute brand strategy to grow awareness.
• Manage public relations and communications efforts.
• Lead and mentor a high-performing team.

Skills

Brand Management

Public Relations

Storytelling

Team Leadership

Stakeholder Management

Job description

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At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.

From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding. And we’re only just getting started.

About the Role

Zego’s vision is of a future where insurance has been transformed by technology, and where everyone across the world has access to personalised policies that reward them for better behaviour. We are at a pivotal and exciting moment in our journey and you would be joining at a point of inflection as we turn our attention to hitting consistent monthly profitability. It will be a period of exponential growth as we expand our footprint into consumer car insurance and grow our presence in the consumer van market.

We are seeking a Head of Brand to lead our efforts in building brand awareness, executing a robust PR strategy, and championing Zego’s story. You will be our Brand evangelist, ready to excite our employees, investors and customers with our ambitions and values. We need passion, ambition and tenacity for this role as it is critical in supporting our ambitious growth plan.

As a key member of the Marketing team, you will report directly to the Marketing Director, work closely with the C-suite on strategic PR initiatives, and lead a talented team of five. You will be both a visionary and a doer - entrepreneurial, scrappy, and willing to roll up your sleeves to deliver results in a fast-paced, high-growth environment.

Key Responsibilities

Brand Strategy and Awareness

• Develop and execute a brand strategy to significantly grow awareness of Zego across consumer car and van markets, effectively managing the existing budget while building a case for increased investment where needed to support growth objectives.
• Position Zego as a leading, innovative insurtech brand in the minds of customers, investors and our own employees.
• Act as a brand evangelist, effectively communicating the value of brand-building initiatives to the C-suite and ensuring alignment with business goals.
• Oversee all brand touchpoints to ensure consistency and excellence, working closely with the in-house design and content teams.
• Develop and execute a content strategy across all key platforms to grow brand awareness and drive sales.

Public Relations and Communications

• Develop and maintain strong relationships with key media outlets, journalists, and industry influencers.
• Alongside our in-house copy writer, our founder Sten and Chief of Staff, craft compelling narratives, thought leadership and press releases that highlight Zego’s innovation, growth, and leadership in the insurtech space.
• Support crisis communications and act as a trusted advisor to the C-suite for external messaging.
• Lead the research, preparation, and submission of industry award entries to elevate Zego’s profile, showcase key achievements, and support brand positioning.
• Lead and inspire a high-performing team of five, including a senior in-house designer, senior content manager, content manager, senior copywriter, and senior SEO manager.
• Foster a collaborative, results-driven culture that encourages creativity, innovation, and accountability.
• Mentor and develop team members to achieve their full potential, aligning their work with Zego’s overarching goals.

Collaboration and Stakeholder Management

• Work closely with the Marketing Director and other departments, including Product, Sales, Tech and Customer Success, to ensure the brand and comms strategy is integrated and impactful.
• Partner with external agencies and consultants as needed to scale efforts efficiently.
• Advocate for and secure investment in brand-building activities by presenting clear, data-driven insights and outcomes to senior leadership.

Public Relations and Communications

• Create and manage a full PR schedule to support Zego’s Series D fundraise, ensuring positive media coverage and positioning the company as a thought leader.
• Develop and maintain strong relationships with key media outlets, journalists, and industry influencers.
• Craft compelling narratives, press releases, and media kits that highlight Zego’s innovation, growth, and leadership in the insurtech space.
• Support crisis communications and act as a trusted advisor to the C-suite for external messaging.
• Lead and inspire a high-performing team of five, including a senior in-house designer, senior content manager, content manager, senior copywriter, and senior SEO manager.
• Foster a collaborative, results-driven culture that encourages creativity, innovation, and accountability.
• Mentor and develop team members to achieve their full potential, aligning their work with Zego’s overarching goals.

Collaboration and Stakeholder Management

• Work closely with the Marketing Director and other departments, including Product, Sales, Tech and Customer Success, to ensure the brand and comms strategy is integrated and impactful.
• Partner with external agencies and consultants as needed to scale efforts efficiently.
• Advocate for and secure investment in brand-building activities by presenting clear, data-driven insights and outcomes to senior leadership.

About You

• Proven experience in brand management, PR, and communications, ideally within a high-growth tech, insurtech, or fintech environment.
• Strong track record of building and executing successful brand and PR campaigns that drive measurable awareness and engagement.
• Exceptional storytelling skills, able to distill complex ideas into clear, compelling narratives.
• Entrepreneurial mindset with a scrappy, hands-on approach to getting things done in a resource-constrained environment.
• Demonstrated ability to influence senior stakeholders, particularly at the C-suite level, and secure buy-in for brand initiatives.
• Experience managing and developing creative teams, with a strong understanding of content, design, and SEO best practices.
• Familiarity with the insurance or mobility sectors is a plus
• You will be someone who’s actively curious about how AI can enhance your work - keen to experiment, learn quickly, and apply tools that improve productivity, streamline tasks, or unlock new ways of thinking. Whether you’re already hands-on or fast building confidence, you take ownership of staying ahead and working smarter

How we work

We believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid. We ask you to spend at least one day a week in our central London office. We think it’s a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life.

Our approach to AI

We believe in the power of AI to meaningfully improve how we work - helping us move faster, think differently, and focus on what matters most. At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day. This is your chance to do the most meaningful work of your career - and we’ll provide you with the tools, support, and freedom to do it well.

We reward our people well. Join us and you’ll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. We also offer an annual flexible hybrid working contribution, which you can use to support with your travel to the office or towards your own personal development. And that’s just for starters!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.