CRM Manager - Automation

JR United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a leading travel brand as a CRM Manager, where you'll design and optimize automated marketing journeys to enhance customer satisfaction and drive engagement. Lead a talented team, develop strategies, and work closely with marketing to boost customer lifetime value.

Qualifications

• Experience in CRM, particularly automated campaigns.
• Strong understanding of marketing automation tools.

Responsibilities

• Building and leading a CRM automation strategy.
• Managing and refining automated workflows across channels.
• Developing targeted lifecycle campaigns.

Skills

CRM

Marketing Automation

Tools

Marketing Automation Tools

Job description

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Working for a market leading travel brand, the CRM Manager will design, deliver and optimise automated marketing journeys that will increase customer satisfaction, drive engagement and unlock commercial value. The role will be a mix of working on automation of existing “classic” journeys (e.g. abandon basket), as well as building out brand new automations.

You’ll lead a small team of CRM specialists, delivering best in class campaigns (both in the UK and internationally) that enhance the customer experience and boost lifetime value through a wide range of automated messaging across the full customer lifecycle.

The CRM Manager will be responsible for:

• Building and leading a top tier CRM automation strategy aligned with commercial goals
• Mapping out critical customer journey touchpoints and creating tailored communications that delight, inform, and convert
• Setting up, managing and refining automated workflows across email and other communication channels, ensuring the right message hits at the right moment
• Developing targeted lifecycle campaigns that support customers from their very first interaction through to becoming loyal repeat customers
• Continuously testing, measuring and optimising automation journeys to maximise impact on retention and revenue
• Managing and developing a talented team of CRM specialists
• Working closely with the wider marketing team

The CRM Manager will have:

• Experience in CRM, particularly automated campaigns
• Strong understanding and experience of marketing automation tools and platforms
• Candidates could come from industries like travel, retail, ecommerce, hospitality, gaming, etc.
• Could have come from other roles like Marketing Automation Manager, Email Marketing Manager, etc.

This is a great opportunity for a talented CRM Manager to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.