Marketing Manager

TN United Kingdom; Crawley; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company in the B2B events sector is seeking a Marketing Manager to drive event registrations and sponsorship leads. The role involves creating data-driven marketing strategies, managing a team, and ensuring campaign success through innovative approaches. The ideal candidate will have proven experience in email marketing, strong analytical skills, and the ability to lead effectively. Join a dynamic team committed to diversity and professional growth.

Qualifications

• Proven experience in email marketing and campaign management.
• Strong analytical abilities to interpret data and translate insights.

Responsibilities

• Develop and execute marketing strategies for event registrations.
• Lead and mentor the marketing team members.

Skills

Email Marketing

Campaign Management

Data Analysis

Tools

HubSpot

Job description

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We are on a mission... To be the most dynamic global B2B events and communities business.

At our core, we have unwavering faith in our workforce. Our entrepreneurial and empowered teams are dedicated to perpetual evolution of their brands, shaping leading engagement in their respective industries. We firmly believe that great people are the architects of extraordinary events.

Our commitmentto you...When you step into life at CloserStill, you embrace a mantra that resonates through every aspect of our work: "Great events by great people." It's a promise of growth and a testament to the vibrant, innovative spirit that defines our team. We celebrate excellence and champion the personal and professional development of every individual.

Our commitment to you includes targeted training, mentoring from seasoned professionals, and clear paths for career progression. With a culture built on ownership, empathy, and determination, we empower you to shape your future and contribute to our collective success. Join us, where every day is a new opportunity to excel and innovate.

We are committed to Diversity & Inclusion

We are who we are [and we like it that way.]

We are committed to making CloserStill Media a safe, inclusive, and collaborative workplace where our colleagues are encouraged to be true to themselves. We are a global and multicultural business and we strive to create a diverse and inclusive environment where our colleagues can grow and develop no matter who they are and where they work.

About PNE:

Part of the CloserStill Media Group, PNE is one of the UK’s leading corporate-hosted events businesses, specialising in curated conference-led networking events. Our focus is connecting forward-thinking senior leaders with innovative solution providers across Education, Healthcare and the Public Sector. While rooted in the UK, our influence spreads globally following our international debut in 2023.

Our mission:To drive positive and meaningful change, further innovation and directly improve the sectors we serve through community engagement activities.

About the role:

As our Marketing Manager, you will be responsible for driving event registrations and generating sponsorship leads across one of our portfolios. You will take ownership of the VisProm and ExProm marketing strategies, developing innovative, data-driven campaigns that deliver measurable results. Leveraging workflows and automation, you will ensure delegate targets are met in both quality and quantity.

This role also includes line management responsibilities of a Marketing Executive and Delegate Campaign Executive, supporting their development while driving the overall success of the team.

What can you expect from the day to day?

• Develop a clear marketing strategy and campaign plan for your portfolio of events, ensuring alignment with business objectives and audience needs
• Create, execute, and optimise omnichannel campaigns to attract the right delegates to our events, focusing on key decision-makers across public sectors
• Use segmented data - including location, tiers, and industry - to develop highly targeted and relevant campaigns
• Design and implement efficient workflows and automation processes to streamline engagement
• Collaborate with our Content Lead to produce tailored and compelling copy to engage and inspire interest in our events
• Provide leadership and mentorship to the Marketing Campaign Executive and Delegate Campaign Executive. fostering collaboration and professional growth
• Track campaign success, interpret data insights, and implement continuous improvements for better outcomes
• Deliver weekly updates to the Senior Marketing Manager on trends, observations, and campaign performance

Success factors:

• Proven experience in email marketing and campaign management, ideally within the events/ conferences or a related industry
• Expertise with email marketing platforms and automation tools (e.g., HubSpot)
• Excellent organisational skills to manage multiple campaigns and priorities effectively
• Email copywriting experience with a focus on personalisation and engagement
• Strong analytical abilities to interpret data and translate insights into actionable strategies
• Experience in team leadership or line management is beneficial, with the ability to mentor and motivate
• Able to work onsite in our Crawley office a minimum of 3 days a week

Partnership Network Events embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.