Senior Database Marketing Analyst

Nationwide Building Society; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial institution is seeking a Senior Database Marketing Analyst to enhance member engagement through data-driven campaigns. This hybrid role involves collaborating with various teams to design and execute marketing strategies, requiring strong analytical skills and experience with data selection tools.

Benefits

Personal pension with employer contributions

Up to 2 paid volunteering days annually

Life assurance (8x salary)

Health and wellness programs

Performance-related bonus

Training and career development opportunities

25 days holiday (pro-rata)

Qualifications

• Experience with data selection tools like PEGA CDH, Adobe Campaign.
• Proven ability to build multi-channel campaigns.
• Knowledge of UK GDPR and PECR.

Responsibilities

• Design data selections for multi-channel campaigns.
• Build and verify campaigns within selection tools.
• Support team development in interaction design.

Skills

Analytical skills

Stakeholder management

Critical thinking

Numeracy

Proactive decision-making

Tools

PEGA CDH

Adobe Campaign

Unica Campaign

Job description

Senior Database Marketing Analyst

Location: London or Swindon office

Role: Hybrid (2 days on site / 3 days remote)

Our Design & Delivery team plays a crucial role in our member 1-2-1 communications, collaborating closely with Planning, Creative, and Performance teams. We are seeking Senior Analysts to design and execute data selections for campaigns and to be experts in various channels, including email, mail, internet bank prompts, and SMS. This supports our member engagement strategy and helps achieve Society KPIs.

Reporting to a Design & Delivery Manager, you will manage 1-2-1 communications such as marketing, research, proactive service, and incident communications using our campaign selection tools.

This role offers diversity and engagement in a dynamic team environment, providing opportunities to contribute to projects that enhance our marketing effectiveness and operational efficiency.

We promote hybrid working arrangements, combining office presence for collaboration and learning with flexible home working. Typically, you will spend at least two days per week in the office, or 40% of your time if part-time. Further details will be provided upon successful application.

Due to high application volume, we may close the vacancy early. We encourage prompt applications.

Key Responsibilities

1. Design data selections for multi-channel campaigns, defining source requirements, target volumes, and criteria.
2. Build and verify campaigns within our selection tools, taking accountability for the activities you design and deliver.
3. Support team development, fostering a Centre of Excellence in interaction design and delivery.

About You

We are looking for candidates with:

• Experience with data selection tools like PEGA CDH (preferably accredited Decisioning Consultant), Adobe Campaign, Unica Campaign, and familiarity with data sources for 1-2-1 communications.
• Proven ability to build 1-2-1 campaigns across channels such as mail, email, and mobile banking/apps.
• Experience working in fast-paced campaign environments.
• Analytical skills to interpret data and communicate insights to non-technical stakeholders.
• Knowledge of UK GDPR and PECR, especially regarding data governance and compliance.
• Strong numeracy, critical thinking, and stakeholder management skills.
• Excellent planning, organizational, and multitasking abilities.
• Proactive decision-making, resilience, and a solution-oriented mindset.
• Experience within the financial sector is preferred.

Our Customer First Behaviors

• Feel what customers feel: Empathize and prioritize customer needs.
• Say it straight: Communicate honestly and clearly.
• Push for better: Challenge the status quo and seek continuous improvement.
• Get it done: Focus on impactful actions and accountability.

Showcase how these behaviors resonate with you in your application.

The Benefits

• Personal pension with employer contributions
• Up to 2 paid volunteering days annually
• Life assurance (8x salary)
• Additional benefits via salary sacrifice schemes
• Health and wellness programs through Wellhub
• Performance-related bonus
• Training and career development opportunities
• 25 days holiday (pro-rata)