Marketing Manager (B2B and B2C)

JR United Kingdom; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading retailer in Lancashire is seeking an experienced Marketing Manager to enhance their marketing and ecommerce team. The role focuses on developing lead generation strategies for trade customers and driving B2C sales through various marketing channels. The ideal candidate will have a strong background in both B2B and B2C marketing, with excellent communication skills to tailor messaging effectively.

Qualifications

• Proven experience in B2B or Trade Marketing, along with B2C marketing.
• Strong understanding of lead generation tactics and trade sales cycles.
• Excellent copywriting and communication skills.

Responsibilities

• Develop and execute a lead generation strategy focused on trade customers.
• Create marketing campaigns to attract new B2C customers.
• Drive qualified trade leads through paid and organic channels.

Skills

Lead generation

Customer acquisition

Copywriting

Communication

Job description

Social network you want to login/join with:

Marketing Manager (B2B and B2C), Lancashire

Client:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

Lancashire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

Our client is a fast-growing retailer looking for an experienced Marketing Manager to join their marketing & ecommerce team. The focus is on delivering a high-quality experience across online and offline channels for both B2B and B2C customers.

The successful candidate will be responsible for developing and executing lead generation activities targeting trade audiences—both online and offline—and driving new B2C customers to the site.

This includes increasing online sales, customer acquisition, and brand visibility across key trade and consumer sectors through digital and traditional marketing strategies.

The role:

• Develop and execute a lead generation strategy focused on trade customers
• Create marketing campaigns to attract new B2C customers
• Drive qualified trade leads through paid and organic channels, trade events, partnerships, and targeted outreach
• Oversee the online customer journey from awareness to conversion, ensuring a seamless experience that drives sales
• Plan and deliver campaigns to attract new customers via digital advertising, email marketing, SEO, and paid social media
• Lead offline customer recruitment through exhibitions, sponsorships, field sales support, and print advertising
• Manage the communications calendar, including newsletters, product updates, industry news, and offers across email and social platforms
• Coordinate content creation with content and design teams to ensure targeted and engaging messaging
• Identify, plan, and execute trade event participation, including shows, exhibitions, and networking events
• Implement print, radio, and out-of-home campaigns where appropriate to raise awareness and acquire trade leads in strategic regions or sectors

The person:

• Proven experience in B2B or Trade Marketing, along with B2C marketing
• Strong understanding of lead generation tactics, customer acquisition, and trade sales cycles
• Excellent copywriting and communication skills, with the ability to tailor messaging to trade audiences

For more information, please apply immediately.