Account Based Marketing Manager

TN United Kingdom; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm in the global professional services sector is seeking an Account Based Marketing (ABM) Manager to lead strategic marketing initiatives. This pivotal role focuses on developing tailored campaigns for the financial services sector, ensuring alignment with client needs and company offerings. The ideal candidate will leverage extensive ABM experience to foster strong relationships with stakeholders and enhance account growth objectives. Join a forward-thinking team dedicated to delivering impactful marketing strategies that resonate with clients and drive success in a competitive landscape.

Qualifications

• 7-10 years of marketing experience in professional services or B2B.
• 5+ years of ABM experience managing senior stakeholders.

Responsibilities

• Drive strategy and execution of marketing campaigns for multiple accounts.
• Collaborate with ABM agencies to design and execute client-focused marketing plans.

Skills

Account Based Marketing (ABM)

Stakeholder Management

Marketing Campaign Management

B2B Marketing

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Technologies

Job description

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Anticipated Contract End Date/Length:December 2025
Work set up:Hybrid - London office

Our client in the global professional services industry is looking for an Account Based Marketing (ABM) Manager to play a pivotal role within the team. The candidate will take ownership of driving the strategy and execution ofmarketing campaigns for multiple accounts within the financial services sector. Reporting to the Senior ABM Manager and sitting within the Global ABM team, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.

What you will do:

• Build and maintain strong relationships with account leadership teams.
• Act as a trusted marketer, balancing strategic guidance with managing urgent requirements.
• Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
• Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
• Support critical deals within allocated accounts.
• Lead the creation and implementation of marketing campaigns tailored to client experiences.
• Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
• Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
• Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Job Description

Anticipated Contract End Date/Length:December 2025
Work set up:Hybrid - London office

Our client in the global professional services industry is looking for an Account Based Marketing (ABM) Manager to play a pivotal role within the team. The candidate will take ownership of driving the strategy and execution ofmarketing campaigns for multiple accounts within the financial services sector. Reporting to the Senior ABM Manager and sitting within the Global ABM team, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.

What you will do:

• Build and maintain strong relationships with account leadership teams.
• Act as a trusted marketer, balancing strategic guidance with managing urgent requirements.
• Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
• Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
• Support critical deals within allocated accounts.
• Lead the creation and implementation of marketing campaigns tailored to client experiences.
• Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
• Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
• Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Qualifications

• 7-10 years of marketing experience in a professional services, B2B marketing or global corporate setting. 5+ years of ABM experience.
• Proven experience in managing senior stakeholders.
• Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics.
• Experience targeting financial servicesindustry clients is strongly preferred.
• Strong background in marketing campaign management and execution.
• Demonstrated client-centric approach in strategic planning.
• Solid understanding of ABM methodologies and marketing technologies.
• Strong communication, collaboration, and interpersonal skills.
• Analytical skills to leverage data and insights effectively.
• Proactive mindset with innovative ideas to enhance ABM strategies.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.