Senior Brand Manager

lelive.africa; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Lelive is seeking a UK Brand Manager to enhance brand awareness and community engagement in the UK market. This role involves executing brand activations, managing influencer partnerships, and driving strategic initiatives to position Lelive as a leading skincare brand. The ideal candidate will have a strong background in brand marketing and a passion for the beauty industry, contributing to a fast-scaling company focused on impactful growth.

Benefits

Strong market-related compensation

Flexible, hybrid work environment

Monthly allocation of Lelive skincare

Continuous learning and development opportunities

Qualifications

• 4+ years of experience in brand marketing or influencer partnerships.
• Strong branding and creative direction skills.
• Hands-on experience in event planning and production.

Responsibilities

• Plan and execute brand events and activations in the UK.
• Identify and onboard influencers for authentic partnerships.
• Collect feedback to assess brand perception and improve strategy.

Skills

Brand Marketing

Influencer Partnerships

Event Management

Creative Brand Strategy

Communication

Relationship Building

Job description

We're looking for a creative, strategic, and highly organised UK Brand Manager to build brand awareness, foster community, lead brand activations, and drive influencer collaborations and partnership networks in the UK.

At Lelive, you'll join a company on a mission to become the largest skincare brand in the world, from Africa - and we're well on our way. We have recently launched in the UK and were recently featured in ELLE Magazine and Vogue.

Website: lelive.uk

Our Impact

Beyond skincare, we have partnered with rePurpose Global to remove twice as much plastic as we produce and also practice ethical sourcing. We are driving meaningful change, building a community of inclusivity, and making high-quality, premium skincare simple and accessible.

Solving Big Challenges and Growing Fast

At Lelive, we are scaling incredibly fast. For those who thrive in a high-energy, fast-paced environment, the learning and development opportunities are there for those who step up. If you enjoy being challenged, taking ownership, and pushing boundaries, this is the place to grow.

Hybrid Work That Values Results

We believe in flexibility and performance. You'll have the autonomy to work in a hybrid structure while being empowered to drive big results. Smaller teams and less politics - seeing the impact of your hard work immediately, which is highly satisfying.

Work with Smart, Ambitious People

You'll work with driven, high-performing individuals who solve challenges with intelligence, ownership, and passion. At Lelive, we solve smart, push boundaries, and make things happen -no excuses in a culture of honesty, respect, and alignment.

The ideal candidate has 4-5 years of experience growing beauty or lifestyle brands through influencer marketing, event management, and brand partnerships.

If you're passionate about skincare, have a sharp eye for branding, and thrive on executing high-impact campaigns, we'd love to hear from you.

Key Responsibilities

1. Brand Events & Partnerships Strategy

• Plan, coordinate, and execute branded events and activations in the UK to drive awareness, engagement, and sales.
• Oversee all event logistics, including venue selection, guest management, creative direction, and production execution.
• Develop compelling brand materials (digital and print) to support events and ensure a seamless brand experience.
• Create content from events and implement it across all customer touchpoints in collaboration with the global team.
• Identify and cultivate strategic brand partnerships with aligned businesses and lifestyle brands.
• Track and analyse event and partnership performance, providing insights for continuous improvement.

2. Influencer & Brand Ambassador Network

• Identify and onboard influencers with high brand affinity, ensuring authentic partnerships that drive engagement and conversions.
• Maintain relationships with macro-influencers and high-impact brand partners, securing collaborations aligned with Lelive's positioning.
• Build and manage a UK-based network of micro-influencers, brand ambassadors, and content creators, fostering strong relationships to drive organic brand advocacy.
• Develop and oversee an influencer monthly drop program, ensuring alignment with brand storytelling and product launches.
• Manage influencer contracts, deliverables, and timelines, ensuring a high standard of content output.
• Track and measure the impact of influencer collaborations, reporting on engagement, reach, and sales conversion metrics.

3. Brand Perception & Market Insights

• Collect customer and influencer feedback to assess brand perception and identify areas for improvement in messaging, packaging, and product positioning.
• Stay ahead of industry trends, competitor activities, and social media shifts to continuously refine Lelive's brand strategy.
• Provide actionable recommendations to optimise brand visibility, influencer partnerships, and event effectiveness in the UK market.

Requirements

• 4+ years of experience in brand marketing, influencer partnerships, event management, or creative brand strategy, ideally within the beauty, skincare, or lifestyle industry.
• A proven track record of growing brands through influencer networks, partnerships, and experiential marketing.
• Strong branding and creative direction skills, with an understanding of what makes a brand visually compelling and memorable.
• Excellent communication and relationship-building skills, with the ability to manage influencer relationships, agency partners, and freelancers effectively.
• Hands-on experience in event planning, coordination, and production, with a strong eye for detail and execution.
• Ability to develop high-quality brand materials, including event assets, social media content, and printed collateral.
• Experience managing agency and freelancer collaborations, ensuring top-tier creative execution.
• Excellent communication skills and the ability to work under pressure in a fast-paced environment.
• Passion for skincare, beauty, and wellness, with a strong understanding of consumer trends and influencer marketing.
• Based in London or surrounding.

Benefits

• Unmatched exposure and growth opportunities in a fast-scaling company.
• Strong market-related compensation with bonus opportunities for high performers and clear pathways for career progression.
• High-impact role that directly shapes Lelive's success and the skincare industry.
• A voice that matters-your ideas and initiatives are heard and valued, and you will interact directly with senior management.
• Flexible, hybrid work environment that values performance.
• Monthly allocation of Lelive skincare.
• Work with industry leaders and gain hands-on experience in beauty and brand building.
• Continuous learning and development with real-world problem-solving in a high-growth scale-up.