Senior Brand Manager - CeraVe

Avature; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the beauty industry seeks a dynamic Brand Manager to lead strategic brand initiatives. This role involves collaborating across departments, analyzing market trends, and driving innovative marketing strategies to achieve growth. The ideal candidate will possess a strong background in FMCG, excellent communication skills, and a passion for brand building.

Benefits

Discounts on brands like YSL, CeraVe, and Armani

Private medical and dental insurance

Pension plans

Leadership programs and expert talks

Qualifications

• Experience in a consumer-driven and fast-paced sales environment, such as FMCG.
• Ability to manage large media spends across TV, digital, and partnerships.
• Experience launching products with a consumer-centric approach.

Responsibilities

• Build and execute the annual brand plan, driving growth.
• Collect and analyze market insights to inform decisions.
• Manage and coach team members to develop their skills.

Skills

Strategic thinking

Communication

Analytical skills

Project management

Creativity

Education

Degree-level education or higher

Job description

We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role will require collaborating across various departments, analysing market trends, and driving innovative marketing initiatives to achieve ambitious growth targets. If you are a passionate brand builder with a proven track record of success, we invite you to join our team.

A DAY IN THE LIFE

1. Build, lead and execute the annual brand plan, implement new initiatives, and drive growth behind the core catalogue aligned with the overall brand strategy.
2. Work with the RBM/OBM to develop bespoke brand plans with existing and new retailers to ensure growth across the portfolio.
3. Collect and analyse product performance, consumer/market insights, and competitor activities to inform management decisions.
4. Scope and size new launches, ensuring appropriate pricing considering the P&L.
5. Identify and monitor marketing strategies (Online & Offline) to build engaging, consumer-first brand experiences.
6. Deliver data-driven insights to optimise communication materials and ensure alignment with brand equity.
7. Support the Brand Business Director on media strategy and collaborate with media agencies to plan full-funnel media spend.
8. Manage and coach team members, ensuring development plans are in place to grow their skills and potential.
9. Collaborate with communications and digital teams to maximise PR and online opportunities.
10. Coordinate with other departments and partner agencies to support the medical-first business strategy.
11. Manage and track brand budgets accurately.
12. Work with supply and commercial teams to ensure forecast accuracy for NPD and stock availability.
13. Manage portfolio catalogue activities such as artwork and product discontinuations.
14. Attend and present at internal and external meetings to energise stakeholders around our plans and vision.

WHO YOU ARE

• Preferably experience in a consumer-driven and fast-paced sales environment, such as FMCG.
• Experience managing large media spends across TV, digital, and partnerships.
• Degree-level education or higher.
• Entrepreneurial mindset with autonomy, strategic thinking, and collaboration skills.
• Ability to create and develop strong brand visions and motivate the wider business.
• Excellent communication and presentation skills, capable of influencing diverse audiences.
• Ability to manage multiple projects, stakeholders, and timelines effectively.
• Self-motivated with strong organisational skills to drive brand success independently.
• Resilient and adaptable to dynamic market demands.
• Creative in developing cost-effective solutions to optimise ROI while maintaining brand integrity.
• Strong analytical skills and commercial acumen, working closely with finance and commercial teams.
• Experience launching products from sizing to market with a consumer-centric approach.
• Sensitivity and understanding of the dermatological skincare market.
• Digital proficiency to grow online awareness and engagement across platforms.
• Potential to lead and empower teams effectively.

WHAT WE OFFER

Our industry-leading benefits include competitive perks such as discounts on brands like YSL, CeraVe, Armani, Kiehl's, and Garnier, private medical and dental insurance, pension plans, and more. We support your growth through leadership programs, expert talks, and a culture that values diversity and inclusion.

WHO WE ARE

L’Oréal operates in 150 markets, leading the beauty industry with a mission to create beauty that moves the world. Our brands, including La Roche-Posay, Vichy, and CeraVe, are recommended worldwide by dermatologists, with continuous double-digit growth. We are committed to making the world more inclusive and sustainable.

HOW WE RECRUIT

We value diversity and are committed to an inclusive environment. Our recruitment process respects all backgrounds and perspectives. Please note application limits and procedures as outlined in our guidelines.