Head of Digital Marketing

Lawrence Recruitment; London; Hybrid; GBP 100,000 - 120,000; Full time

Job summary

A leading food SME in London is seeking a Head of Digital Marketing / Growth to drive their digital strategy. This unique role involves developing marketing strategies, managing budgets, and leading campaigns across various platforms. The ideal candidate will have over 7 years of experience in digital marketing, particularly in DTC environments, and will be responsible for enhancing brand presence and driving sales.

Benefits

30 Holiday Days + 8 Bank Holidays

Private Health Insurance

Competitive Parental Leave Policies

Qualifications

• Minimum 7+ years of experience in digital marketing.
• Solid understanding of Meta paid ads and email marketing tools.
• Experience in managing and optimizing budgets.

Responsibilities

• Develop and execute digital content and performance marketing strategies.
• Own the growth strategies and P&Ls for DTC and Amazon.
• Lead email marketing strategy with customer segmentation and loyalty programs.

Skills

Digital Marketing

SEO

Email Marketing

Communication

Budget Management

Tools

Google Analytics

Shopify

Meta Ads

Job description

Head of Digital Marketing / Growth

London (Hybrid 3x pw)

Up to £120,000 + Perks

This is a very unique role to which an advert will never be able to do it justice but if you define yourself as exceptional talent then you should apply. If selected further information not shown here will be disclosed via a call.

Our client is a rapidly growing well-established food SME, with incredible distribution listed across every single retailer in the UK. They have redefined a classic category with a creative twist. They are looking for a Head of Digital Marketing / Growth to own their digital channel.

Role & Responsibilities:

• Develop and execute digital content and performance marketing strategies to align with overall brand marketing.
• Create awareness and conversion campaigns to drive traffic to digital platforms and physical stores.
• Own the growth strategies and P&Ls for both DTC and Amazon.
• Oversee paid digital budget with the support of agencies.
• Manage website, SEO, promotional calendar & Amazon store.
• Lead email marketing strategy with tactics like customer segmentation, workflows, personalisation, and loyalty programs.
• Keep pace with the latest digital trends and technologies.

What's on Offer?

• Salary: up to £120,000
• Bonus: up to 20%
• Holiday Days: 30 + Bank Holidays (8)
• Private Health Insurance
• Competitive Parental Leave Policies

Do you have the following to apply?

• Minimum 7+ years of exp in digital marketing, preferably within a DTC business or digital marketing agency.
• Whilst there is agency support a solid understanding of Meta paid ads, Google analytics & email marketing tools are essential.
• Knowledge of ecommerce platforms such as Shopify or similar (required).
• Experience in managing and optimising budgets, tracking expenditure and ROI of digital marketing initiatives.
• Excellent communication skills to articulate strategies and results to stakeholders.
• Ability to work collaboratively with different departments to ensure alignment.

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 7 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.