Lead Generation Executive

oilandgasjobsearch.com; City of Edinburgh; Remote; GBP 25,000 - 40,000; Full time

Job summary

A leading B2B IT software company seeks a Lead Generation Executive to identify and qualify potential customers. This remote role involves working closely with Marketing and Sales teams to optimize lead generation strategies and ensure a robust sales pipeline. Candidates should have experience in B2B SaaS or IT sectors, with a strong focus on communication and organization.

Benefits

Competitive salary and performance-based incentives

Remote working flexibility

Opportunities for professional development

Collaborative company culture

Qualifications

• 1-3 years of experience in B2B SaaS or IT-related industries.
• Proven ability to engage prospects through email, LinkedIn, and phone outreach.
• Familiarity with CRM tools, preferably HubSpot.

Responsibilities

• Identify and research potential clients within the Ideal Customer Profile (ICP).
• Qualify Marketing Qualified Leads (MQLs) from various sources.
• Maintain accurate records of outreach activities in HubSpot CRM.

Skills

Communication

Organization

Persistence

Tools

HubSpot

Job description

Job Summary
Role Overview
As a Lead Generation Executive, you will be responsible for identifying, contacting and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.

You'll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.

Job Description

Role: Lead Generation Executive
Reports To: Head of Marketing

Location: Remote (UK-based preferred)

About Alemba

Alemba is a B2B IT software company with a global presence and a team of 50 talented individuals. We develop Alemba Service Manager, a powerful, ITIL-aligned ITSM solution and sell to a wide range of public and private sectors including healthcare, local government, utilities, and financial services. With a commitment to innovation and excellence, we empower businesses worldwide to streamline their service management processes and enhance service delivery. We are part of the Volaris Group, a collection of vertical market technology companies. With ambitious growth goals for 2025, including driving 10% organic growth, we are building a proactive sales function to complement our existing marketing efforts and inbound sales strategies.

Role Overview
As a Lead Generation Executive, you will be responsible for identifying, contacting and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.

You'll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.

Key Responsibilities:

Prospecting & Lead Generation:

• Identify and research potential clients within our Ideal Customer Profile (ICP) using tools such as LinkedIn and third-party data sources.

• Conduct outbound outreach (email, LinkedIn, phone) to initiate conversations with decision-makers and influencers.

Lead Qualification:

• Qualify Marketing Qualified Leads (MQLs) from marketing campaigns, website interactions, and visitor tracking data.

• Evaluate lead readiness through discovery calls and ensure alignment with our sales criteria.

Collaboration with Marketing & Sales Teams:

• Work closely with the Marketing team to align on messaging, campaigns, and lead-nurturing strategies.

• Partner with the Head of Marketing and Sales team to refine outreach cadences and maintain seamless SQL handoffs to the sales team.

Data Management & Reporting:

• Maintain accurate and up-to-date records of outreach activities and lead status in HubSpot CRM.

• Provide feedback on lead quality, campaign performance, and market insights to help refine strategies.

Market Awareness:

• Stay informed about industry trends, competitor activities, and customer pain points to enhance outreach effectiveness.

• Contribute to refining the ICP as new insights emerge.

What We're Looking For:

Experience & Skills

• 1-3 years of experience in a similar role, preferably in B2B SaaS, tech, or IT-related industries.

• Proven ability to engage prospects through email, LinkedIn, and phone outreach.

• Familiarity with CRM tools (HubSpot preferred) and lead generation platforms.

Soft Skills

• Excellent written and verbal communication skills.

• Highly organized and self-motivated, with a strong ability to work independently in a remote environment.

• Persistent, resilient, and eager to learn new tools and techniques.

Knowledge & Interest

• Understanding of ITSM, SaaS, or B2B technology markets is a plus.

• Interest in contributing to the growth of a small but ambitious organization.

What We Offer:

• Competitive salary and performance-based incentives.

• Remote working flexibility.

• Opportunities for professional development and growth in a global company.

• Collaborative and supportive company culture.

• The chance to play a key role in shaping our sales strategy and achieving our growth targets.

Worker Type
Regular

Number of Openings Available
1