Growth Marketing Manager - Lending

OakNorth; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading financial services provider is seeking a Growth Marketing Manager to enhance brand visibility and generate demand for their lending products across the UK and US. The successful candidate will lead multi-channel campaigns, collaborate with various teams, and drive strategic initiatives to attract high-value business customers.

Benefits

Equity

25 days holiday

Personalized benefits

Subsidised Private Medical Insurance

Enhanced maternity and paternity leave

Wellbeing and social events

Volunteering time off

Salary sacrifice schemes

Qualifications

• 5+ years’ experience in Growth Marketing or demand generation, specifically in B2B financial services.
• Proven track record of impactful brand awareness campaigns.
• Experience managing a direct report or team.

Responsibilities

• Develop and execute omnichannel brand awareness and demand generation campaigns.
• Collaborate with teams to implement integrated campaigns across digital and traditional channels.
• Track and report campaign performance, providing insights for optimization.

Skills

Analytical skills

Stakeholder management

Communication skills

Project management

Creativity

Tools

Marketing automation

CRM systems

Analytics platforms

Job description

We're looking for a commercially-driven, strategic Growth Marketing Manager to expand brand awareness and generate demand for our business lending and debt finance products across the UK and US markets.

You'll drive strategic initiatives focused on building brand visibility, creating demand, and managing customer engagement across the complete B2B lifecycle, including reach, acquisition, conversion, activation, and retention.

Collaborating closely with Debt Finance, Product,a skilled Marketing team and more,you'll design, execute, and measure innovative brand-building, demand-generation and account-based-marketing campaigns promoting our lending solutions. Effective stakeholder management will be essential to ensure alignment across internal teams and maximise campaign impact.

From digital marketing (email, paid media, SEO, social media) to content marketing, thought leadership, partnerships, and industry events, you'll lead multi-channel campaigns to attract and engage high-value business customers across diverse sectors, including real estate, private equity, healthcare, hospitality and beyond.

The ideal candidate is analytical, creative, results-oriented, and comfortable navigating complex financial products, clearly communicating their value and differentiators.

What will I be responsible for?

• Support the Commercial team with pitch decks, events preparation, attendance, and follow up,thought leadership, and individually tailored campaigns that increase pipeline and improve conversion
• Developing and executing omnichannel brand awareness and demand generation campaigns for our lending and debt finance solutions
• Creating and implementing strategies to enhance market visibility and attract new business leads across UK and US markets
• Collaborating with business development team,marketing specialists, graphic designers, dataand content creators to implement integrated campaigns across digital and traditional channels, including paid search, social media, email, events, and thought-leadership content
• Testing and optimising new channels and tactics based on audience insights, market trends, and product value propositions
• Tracking, measuring, and reporting campaign performance, providing strategic insights and recommendations to optimise brand reach and demand generation efforts
• Lead on the production of compelling content, including but not limited to, landing pages, case studies, whitepapers, and other assets that amplify brand messaging and effectively communicate our offering
• Building strong internal relationships with Product, Commercial, Compliance, and Finance teams, ensuring cohesive communication and strategic alignment
• Staying abreast of market trends, competitive dynamics, and regulatory changes, proactively adjusting strategies to maintain competitive advantage and brand relevance

What do I need to excel in this role?

• 5+ years’ experience in Growth Marketing, brand marketing, or demand generation, specifically within complex B2B financial services, fintech, or lending

• Proven track record of creating and managing impactful brand awareness and demand generation campaigns across digital and offline channels in UK and US markets

• Strong stakeholder management experience, effectively working across diverse teams within complex organisational structures

• Excellent analytical skills with the ability to interpret data, optimise campaigns, and clearly communicate insights and strategic direction

• Familiarity and hands-on approach with marketing automation, CRM systems, analytics platforms, and other marketing technologies

• Exceptional communication skills, both written and verbal, to craft compelling messaging around complex financial products

• Experience managing a direct report or team

• Proactive, creative, and hands-on approach with outstanding project management and organisational capabilities

• In-depth understanding of financial services, lending solutions, and regulatory nuances

Benefits and Perks:

• Equity. We want people to have a stake in the business so that all our interests are aligned.
• 25 days holiday
• Personalized benefits – opt-in to what matters to you
• Subsidised Private Medical Insurance with Bupa
• Enhanced maternity and paternity leave
• Wellbeing and social events
• Support causes that matter to you – Volunteering time off
• Salary sacrifice schemes (Cycle to work, nursery, gym, electric car scheme)

About Us

We’re OakNorth Bank and we embolden entrepreneurs to realise their ambitions, understand their markets, and apply data intelligence to everyday decisions to scale successfully at pace.

Banking should be barrier-free. It’s a belief at our very core, inspired by our entrepreneurial spirit, driven by the unmet financial needs of millions, and delivered by our data-driven tools.

And for those who love helping businesses thrive? Our savings accounts help diversify the high street and create new jobs, all while earning savers some of the highest interest on the market.

But we go beyond finance, to empower our people, encourage professional growth and create an environment where everyone can thrive. We strive to create an inclusive and diverse workplace where people can be themselves and succeed.

Our story

OakNorth Bank was built on the foundations of frustrations with old-school banking. In 2005, when our founders tried to get capital for their data analytics company, the computer said ‘no’. Unfortunately, all major banks in the UK were using the same computer – and it was broken.

Why was it so difficult for a profitable business with impressive cashflow, retained clients, and clear commercial success to get a loan?

The industry was backward-looking and too focused on historic financials, rather than future potential.

So, what if there was a bank, founded by entrepreneurs, for entrepreneurs? One that offered a dramatically better borrowing experience for businesses?

No more what ifs, OakNorth Bank exists.

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