Director of CRM & Loyalty

RedCat Digital; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of CRM & Loyalty to spearhead their global strategy for customer engagement and loyalty. With significant investment in digital transformation, this role offers the opportunity to launch a new loyalty program and lead a talented team of over 20 professionals. Candidates should have a proven track record in building successful CRM initiatives and leading high-performing teams across various sectors. This exciting position promises a great work-life balance, flexible working conditions, and a vibrant company culture, making it an ideal opportunity for those looking to make a significant impact in a well-loved brand.

Benefits

Flexible Working

Great Benefits Package

Good Work-Life Balance

Fantastic Culture

Qualifications

• Experience in building successful CRM and loyalty programs.
• Proven leadership in managing high-performing teams.

Responsibilities

• Drive customer engagement and loyalty across global markets.
• Lead the global CRM strategy and lifecycle management.

Skills

Customer Engagement

CRM Strategy

Loyalty Program Development

Team Leadership

Analytical Skills

Stakeholder Management

Job description

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Full Job Description

Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people.

With over £200 million invested into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.

The Director of CRM & Loyalty will be responsible for:

1. Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)
2. Global CRM strategy and lifecycle management
3. Developing a new loyalty program
4. Leading, managing, and growing a team of 20+
5. Working closely with departments across marketing, digital, data, e-commerce, and product

The Director of CRM & Loyalty will have:

1. Built CRM and loyalty programs that have elevated consumer brands
2. Led and built high-performing teams
3. Experience in segmentation and customer lifecycle management
4. Excellent analytical skills and a data-driven mindset
5. Great communication and stakeholder management skills
6. Candidates could come from a variety of sectors such as retail, e-commerce, leisure, travel, telco, hospitality, entertainment, etc.
7. Candidates could come from roles like Head of CRM, Head of Loyalty, CRM Director, etc.

This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with significant investment, at the start of a large-scale transformation. They offer a great benefits package, a good work-life balance, flexible working, and a fantastic culture.