Director of CRM & Loyalty

JR United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Join a globally recognized consumer brand as the Director of CRM & Loyalty, where you will spearhead the global CRM strategy and launch an innovative loyalty program. With significant investment in digital transformation, this role offers the chance to shape the company's future across multiple markets. You will lead a dynamic team and collaborate with various departments, making a substantial impact on customer engagement and loyalty. This is an exciting opportunity for a seasoned professional to contribute to a large-scale transformation within a supportive and flexible work environment.

Benefits

Flexible Working

Great Benefits Package

Work-Life Balance

Fantastic Company Culture

Qualifications

• Experience in building CRM and loyalty programs for consumer brands.
• Led high-performing teams and managed customer lifecycle strategies.

Responsibilities

• Drive customer engagement and loyalty across global markets.
• Develop and launch a new loyalty program.
• Manage a team of over 20 professionals.

Skills

CRM Program Development

Customer Engagement

Analytical Skills

Stakeholder Management

Team Leadership

Data-Driven Mindset

Job description

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Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people.

With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.

The Director of CRM & Loyalty will be responsible for:

• Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)

• Global CRM strategy and lifecyle management

• Developing a new loyalty program

• Leading, managing and growing a team of 20+

• Working closely with departments across marketing, digital, data, ecommerce and product

The Director of CRM & Loyalty will have:

• Built CRM and loyalty programs that have elevated consumer brands

• Led and built high performing teams

• Experience in segmentation and customer lifecycle management

• Excellent analytical skills and a data driven mindset

• Great communication and stakeholder management skills

• Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hospitality, entertainment, etc.

• Candidates could comes from roles like Head of CRM, Head of Loyalty, CRM Director, etc.

This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with big investment, at the start of a large-scale transformation. They can offer a great benefits package, as well as a good work life balance, flexible working and a fantastic culture.