Director of CRM & Loyalty

RedCat Digital; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join an innovative global consumer brand as the Director of CRM & Loyalty, where you'll lead the charge in transforming customer engagement strategies. With a significant investment in digital transformation, you'll spearhead the development of a new loyalty program while managing a talented team. This role offers a fantastic opportunity to shape the future of customer relationships across multiple markets, ensuring a strong connection with millions of customers. Embrace flexible working and a supportive culture as you make a meaningful impact in a well-loved brand.

Benefits

Flexible Working

Great Work-Life Balance

Comprehensive Benefits Package

Supportive Culture

Qualifications

• Experience in building CRM and loyalty programs for consumer brands.
• Proven track record in leading high-performing teams.

Responsibilities

• Drive customer engagement and loyalty across global markets.
• Develop a new loyalty program and manage a team of 20+.

Skills

CRM Strategy

Customer Engagement

Team Leadership

Analytical Skills

Stakeholder Management

Segmentation

Job description

This range is provided by RedCat Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people.

With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.

The Director of CRM & Loyalty will be responsible for:

• Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)

• Global CRM strategy and lifecyle management

• Developing a new loyalty program

• Leading, managing and growing a team of 20+

• Working closely with departments across marketing, digital, data, ecommerce and product

The Director of CRM & Loyalty will have:

• Built CRM and loyalty programs that have elevated consumer brands

• Led and built high performing teams

• Experience in segmentation and customer lifecycle management

• Excellent analytical skills and a data driven mindset

• Great communication and stakeholder management skills

• Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hospitality, entertainment, etc.

• Candidates could comes from roles like Head of CRM, Head of Loyalty, CRM Director, etc.

This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with big investment, at the start of a large-scale transformation. They can offer a great benefits package, as well as a good work life balance, flexible working and a fantastic culture.

Director of CRM & Loyalty

London / hybrid

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail, Entertainment Providers, and Hospitality

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