Head of Digital Marketing

JR United Kingdom; England; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading fashion brand is seeking a Head of Digital Marketing to drive their global digital growth strategy. This role involves leading a high-performing team and enhancing e-commerce performance, with a focus on customer acquisition and retention. Ideal candidates will have proven experience in e-commerce marketing, strong technical knowledge, and a creative approach to brand-building.

Qualifications

• Proven experience leading digital marketing in an e-commerce-led brand.
• Strong technical knowledge across paid, CRM, SEO, and social.
• Experience managing in-house teams and agency partners.

Responsibilities

• Define and lead the global digital marketing roadmap.
• Own the digital performance of all channels.
• Manage and develop a high-performing team across multiple digital platforms.

Skills

Digital Marketing

E-commerce

CRM

SEO

Social Media

Data Analysis

Tools

Shopify Plus

Klaviyo

GA4

TikTok Ads

Job description

Social network you want to login/join with:

Head of Digital Marketing, south east england

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Client:

NEON SEARCH

Location:

south east england, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

Are you a bold, data-driven digital leader ready to take an exciting, high-growth fashion brand to the next level?

We’re partnering with a disruptive, unapologetically creative fashion brand to find an inspiring Head of Digital Marketing to join their senior leadership team. This is your chance to lead a global digital growth strategy and elevate the performance of e-commerce channels with full ownership across CRM, paid media, influencer marketing, social media, CX, and digital trading.

About the Role

Based in their vibrant Brighton HQ (with hybrid working options), you’ll work directly with the Founder and senior stakeholders to craft and execute a future-forward, customer-first digital marketing strategy. With a focus on acquisition, retention, and performance, you’ll drive results across global markets while staying true to the brand’s authentic DNA.

What You’ll Be Doing

• Define and lead the global digital marketing roadmap, driving customer growth and lifetime value.
• Own the digital performance of all channels, ensuring high ROI and brand consistency.
• Manage and develop a high-performing team across CRM, e-comm trading, social, influencers, and CX.
• Drive innovation across platforms such as Shopify Plus, Klaviyo, Meta Ads, and TikTok Shop.
• Champion a test-and-learn culture, backed by data, CRO, and continuous optimisation.
• Collaborate cross-functionally with product, merchandising, and tech to enhance digital journeys.
• Stay ahead of digital trends and emerging platforms to future-proof the brand’s growth.

What We’re Looking For

• Proven experience leading digital marketing in an e-commerce-led brand (fashion/lifestyle preferred).
• Strong technical knowledge across paid, CRM, SEO, and social with a strategic, data-led mindset.
• A commercial yet creative thinker with a passion for brand-building and customer experience.
• A confident leader who thrives in fast-paced, scaling environments and knows how to inspire teams.
• Experience managing in-house teams and agency partners across global markets.

Bonus Points If You Have:

• Experience with niche, alternative, or cult fashion/lifestyle brands.
• Worked with tools like Shopify Plus, Klaviyo, GA4, and TikTok Ads.
• A track record of launching and scaling digital strategies internationally (particularly US, UK, EU).

Why Apply?

This is a rare opportunity to lead digital for a highly creative, purpose-driven brand with a loyal global following and ambitious growth plans. If you're looking to make an impact, shape strategy, and do things differently — this is the role for you.

Apply Now

If this sounds like your kind of challenge, we’d love to hear from you. Apply today and be part of something unique.