Marketing and Content Executive

Chotto Matte; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Chotto Matte is seeking a Regional Marketing & Content Executive to lead brand communications and content strategy. The role involves creating engaging content across various platforms, managing social media, and enhancing customer engagement. Ideal candidates should have experience in digital marketing, a passion for food and luxury hospitality, and strong writing skills. Join a vibrant team dedicated to delivering exceptional dining experiences.

Benefits

Comprehensive Health Insurance

50% off dining at Chotto Matte restaurants

Qualifications

• 2-3 years of experience in content creation or digital marketing.
• Proven track record of driving social media growth.

Responsibilities

• Develop and implement a cohesive content strategy.
• Produce engaging content for digital and offline platforms.
• Manage social media channels and community engagement.

Skills

Content Creation

Digital Marketing

Social Media Management

Brand Storytelling

Tools

Hootsuite

Canva

Job description

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Full Job Description

Position: Regional Marketing & Content Executive, ChottoMatte Soho

Role Overview:

As Regional Marketing& Content Executive, you will be the creative force behind ChottoMatte’s brand communications. You’ll develop and execute a contentstrategy that amplifies our brand voice, engages audiences, and drivescustomer loyalty. From social media campaigns to email newsletters,blog posts to content scripts, you’ll ensure Chotto Matte remains aleader in the world of luxury dining. Overseeing the Chotto MatteSoho, Chotto Bar & Lounge and Claude’s social accounts, while alsooverseeing the Middle East.

Who we are:

Chotto Matte is on a mission to provide the verybest of Peruvian and Japanese cuisine to a modern audience in avibrant and contemporary environment.

We are passionate aboutpeople and uncompromising on quality. Chotto Matte prides itself onservice and a unique dining experience that continues to delight ourcustomers.

Chotto Matte’s global appeal continues to grow, withextensive expansion plans in the works.

Further openingsplanned include Dubai, Tsibilisi, Georgia, and Manchester.

Key Responsibilities:

• Collaborate with the Regional Marketing Manager to developand implement a cohesive content strategy aligned with brandobjectives and marketing goals.
• Produce high-quality,engaging, and on-brand content for digital and offline platforms,including social media (IG, FB, TikTok, Linkedin), websites,newsletters and marketing campaigns.
• Craft compellingnarratives that showcase the essence of Nikkei cuisine, our dining

experience, events& activations and the Chotto Matte‘lifestyle’.

• Write clear, compelling copy for emailnewsletters, blog posts, website updates, and broader marketingcampaigns.

On-Site Content Capture&Social Media Management

• Utilise iPhone tocapture high-quality, real-time content, including trending videos,food & beverage imagery, and the vibrant atmosphere of our restaurantsand events.
• Oversee social media channels, ensuring aconsistent tone of voice, regular posting, and active communityengagement.
• Develop and execute strategies to increase socialmedia following, engagement, and reach across Instagram, TikTok,Facebook, and LinkedIn.

CommunityEngagement & Brand Storytelling

• Engagewith followers responding to comments, messages, and mentions to buildauthentic relationships.
• Monitor brand sentiment andproactively address customer inquiries to enhance the guestexperience.

Paid Social Marketing

• Develop and execute paid social mediaadvertising campaigns to drive awareness, engagement, and conversions.
• Continuously optimise ad performance, ensuring campaignsalign with business objectives.
• Monitor ad performanceanalytics, adjust targeting, and refine messaging for continuousimprovement.
• Track and analyse content performanceacross all platforms, identifying trends and insights to improveengagement and conversions.
• Use data-driven insights tooptimise content strategy, ensuring alignment with marketing KPIs.
• Generate monthly performance reports to measure successagainst marketing KPIs and provide actionable recommendations forcontinuous improvement.

CreativeCollaboration & Brand Consistency

• Workclosely with in-house designers, photographers, and videographers toproduce high-quality visuals and multimedia content.
• Ensureall content aligns with Chotto Matte’s visual identity, tone of voice,and brand

Qualifications:

• 2-3 years ofexperience in content creation, digital marketing, or a similar role,ideally within the hospitality, lifestyle, or luxury sectors.
• Proven track record of driving social media growth andincreasing follower engagement.
• Exceptional writing andediting skills with a strong understanding of brand storytelling.
• Proficiency in social media platforms, trends, and tools(e.g., Instagram, TikTok, Facebook, Hootsuite and Canva).
• Ability to capture and edit high-quality iPhone content,including photos and videos, with a strong eye for detail andcreativity.
• Experience managing online communities andbuilding customer engagement strategies.
• Familiarity withcontent management systems (CMS) and email marketing platforms.
• Creative mindset with the ability to think outside the boxand bring fresh ideas to the table.
• Strong project managementskills and ability to work in a fast-paced environment.
• Passion for food, culture, and luxury hospitality is a plus

Our team benefits:

• A fast-trackcareer progression and training.
• Comprehensive Bupa HealthInsurance upon successful completion of probationary period.
• 50% off across all Chotto Matte restaurants when you dinewith us.