Copywriter

Vita Group; Alderley Edge; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Join a forward-thinking company as a Copywriter, where you'll create compelling content across various platforms. This role offers the chance to shape brand narratives and engage audiences through innovative campaigns. With a nurturing environment that promotes career growth, you'll enjoy flexible working hours and a supportive team. If you're a creative storyteller with a passion for connecting with audiences, this opportunity is perfect for you. Embrace a role that values your contributions and offers a range of exciting perks.

Benefits

22 days paid holiday

Flexible working hours

Birthday off

Access to lifestyle perks

Royal London Pension

Annual celebrations and events

Employee recognition programmes

Career development opportunities

24/7 Employee Assistance

Qualifications

• Minimum of 2 years’ experience in copywriting.
• Proven experience in crafting compelling copy across multiple platforms.

Responsibilities

• Develop brand guidelines and ensure consistency across all platforms.
• Produce tailored content for websites, blogs, and social media.

Skills

SEO Writing

Creative Copywriting

Brand Tone of Voice Development

Digital Content Creation

Bilingual in Spanish

Job description

Copywriter – Alderley Edge, Cheshire

Salary: £30 – 35,000 per annum

Hours Per Week: 40 Hours per week

Working Patterns: Monday – Friday, flexible working hours. 1 day per week working from home if required.

Vita Group is an intelligence-driven platform creating tomorrow’s city living. It’s represented by four unique lifestyle brands, in 23 locations, across 13 cities, with residents from over 100 countries. Vita’s principal commitment to its people is to inspire and empower, and it’s something the business is deeply passionate about. We hire the very best people and enable them to perform at their very best.

We are seeking a confident Copywriter who can flex their skills across different brands and platforms, including digital, social, and OOH advertising.

Our Copywriter

Work on written content for our blogs, website, social, email, and key brand campaigns throughout the year. You’ll play a key role in shaping campaign concepts with the creative team and will work alongside marketing teams to ensure a consistent tone of voice across all brands and mediums.

Multi-brand Management:

Develop comprehensive brand guidelines that detail tone, style, and messaging nuances for each brand. Ensure each brand's voice is distinct yet cohesive within the overarching Vita Group strategy.

Brand Personality:

Write clear, attractive copy with a distinct voice that aligns with Vita brand personality. Interpret briefs to understand project requirements and maintain brand consistency.

Campaign Creation:

Produce tailored content across various channels—websites, blogs, social media, email campaigns, and advertisements that resonates with each brand's audience. Collaborate with cross-functional departments to ensure content aligns with brand objectives and campaign goals.

SEO:

Implement SEO best practices to enhance visibility for each brand's digital content. Monitor and analyse content performance metrics, adjusting strategies to improve engagement and conversion rates.

Who We’re Looking For

• Minimum of 2 years’ experience in a similar role (agency or in-house)
• Proven experience in crafting compelling short and long-form copy across multiple platforms
• Demonstratable experience in developing brand tone of voice guidelines
• Proven experience in SEO writing and creative copywriting
• Bi-lingual in Spanish highly beneficial

Personal Characteristics

• An excellent listener and all-round brilliant communicator
• A natural creative storyteller with energy, flair and ability to captivate
• Obsessively detail orientated with excellent sub-editing skills
• Passionate about connecting with and understanding the audience
• Resilient, organised, with a can-do attitude
• Proud of your output with a commitment to producing brilliance

Why work for us…

Vita’s nurturing environment encourages colleagues to develop, perform and excel at what they do and provides plenty of opportunities for career progression. We reward the commitment and dedication of our people with benefits such as:

• Holidays: 22 days paid holiday, rising each year up to 25 days (pro rata)
• Flexible Working Hours: Monday to Friday, with an option to work from home 1 day per week
• Bank Holidays: 8 paid holidays (England & Wales Bank Holidays) (pro rata)
• Your Birthday: We insist that our employees take their birthday off work to celebrate in a meaningful way
• Perkbox: Access to lifestyle perks through points on a wide range of products, services & experiences
• Royal London Pension: Vita Group contributes 3% of salary, with 5% employee contribution
• Parties & Events: Annual celebrations and events
• Recognition Programmes: Employee of the month, community champion, experience awards, etc.
• Career Development: Induction, professional progression schemes (Bronze to Platinum)
• 24/7 Employee Assistance: Confidential support for personal or work issues

Important

We are unable to offer Right to Work Sponsorship. All offers are subject to pre-employment checks, including DBS checks.