Marketing Director

Nanosep AB; Bournemouth; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a seasoned marketing professional to drive innovative campaigns and enhance brand visibility. This role involves creating comprehensive marketing strategies, executing integrated campaigns, and collaborating with cross-functional teams to deliver impactful messaging. The ideal candidate will have extensive experience in both digital and traditional marketing methods, with a strong focus on demand generation and customer engagement. Join a dynamic team committed to making a difference in the healthcare sector and play a pivotal role in shaping the future of marketing in a leading global organization.

Qualifications

• 12+ years of experience in marketing with a Bachelor's degree or 6 years with a Master's degree.
• Proficient in executing marketing plans using digital and face-to-face methods.

Responsibilities

• Create and execute marketing plans to achieve business goals.
• Lead demand generation programs and integrated marketing campaigns.
• Measure and report performance against established KPIs.

Skills

Marketing Strategy

Digital Marketing

Email Campaigns

Social Media Marketing

Event Management

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Master's Degree

Job description

Job Overview

Supports business growth by disseminating information that promotes a favorable view of the organization and its products and services. Develops and implements advertising and publicity campaigns; conducts market research; and identifies and predicts current and future consumer trends.

Directs and executes enterprise and customer campaigns that represent the value that the broader organization delivers, as opposed to a specific product, line of business, or region. Responsible for the overall corporate brand and related events at the enterprise level and coordinating with customer marketers in support of the broader business. Stewards of the enterprise brand, messaging, and architecture, conceiving and delivering advertising, campaigns, industry events, branding for non-customer stakeholders (IR).

Develops customer-specific messaging; curates and deploys content; measures campaigns that leverage relevant content from across the business; maintains a deep understanding of customers, the evolution of personas, and specific market characteristics; champions the customer and sharing knowledge across the organization; creates enterprise-wide marketing plans for specific customers; identifies relevant offerings/platforms; communicates value propositions and messaging; assists with organization plans; and learns from KPIs/customer behavior.

Essential Functions

1. Create marketing plans by engaging Partner Sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue goals
2. Execute demand generation programs and integrated marketing campaigns for IQVIA Technologies Partner Sales team utilizing a variety of techniques including email, webinars, social media initiatives, and digital/inbound marketing programs
3. Act as the Marketing point-of-contact for the Partner Sales teams, providing visibility into marketing efforts and ensuring Partner Sales is fully participating in marketing activities
4. Serve as the Partner point-of-contact on cross-functional teams for various marketing programs including marketing campaign development, website design and development, and other efforts
5. Collaborate with Product Marketing and Enterprise Marketing to create marketing assets such as customer reference stories, videos, social media awareness, and press releases
6. Execute face-to-face programs such as seminars, meetings, lunch and learns, and workshops
7. Lead marketing efforts on high-profile tradeshows and events
8. Measure and report performance against established KPIs and goals

Qualifications

• Bachelor's Degree preferred
• Minimum of 12 years experience with a Bachelor's Degree or 6 years with a Master's degree or equivalent experience
• Knowledge and experience in building and executing marketing plans utilizing email, webinars, digital/inbound marketing, social media, and face-to-face events
• Ability to devise innovative communication methods and assets to articulate IQVIA Technologies messages and value propositions
• Experience with marketing processes, e-marketing systems, lead scoring, and nurturing methodologies
• Experience interfacing with all levels of Sales organizations
• Excellent interpersonal, persuasive, verbal, and written communication skills
• Excellent organizational and time management skills
• Self-motivated and able to work autonomously

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Learn more at https://jobs.iqvia.com

We seek diverse talent with curious minds and a commitment to innovation and impact. Everyone at IQVIA contributes to our goal of helping customers improve patients' lives worldwide. Thank you for your interest in growing your career with us.

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