Digital Marketing Manager

TN United Kingdom; United Kingdom; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A vibrant company in Guiseley seeks a Digital Marketing Manager to lead diverse marketing campaigns and drive business growth. This role involves managing digital strategies, optimizing performance, and collaborating with teams to achieve marketing objectives. The ideal candidate will have extensive experience in B2B marketing and a creative approach to campaign development.

Benefits

25 days holiday plus bank holidays

Health and Wellbeing Programme

Ongoing training and development

Career progression opportunities

Qualifications

• Minimum 5 years' experience in digital marketing.
• Proven track record in B2B marketing.
• Strong grasp of key digital marketing channels.

Responsibilities

• Plan and manage high-performing digital campaigns.
• Drive strategies for increasing website traffic and engagement.
• Collaborate with marketing and sales teams for unified campaigns.

Skills

B2B Marketing

Project Management

SEO

PPC

Email Marketing

Social Media

Analytics

Communication

Data-Driven Mindset

Creative Thinking

Tools

Google Analytics

Google Tag Manager

HubSpot

Campaign Monitor

Job description

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Client:

Impression Recruitment

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

03d0160d1668

Job Views:

3

Posted:

17.05.2025

Expiry Date:

01.07.2025

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Job Description:

Role: Digital Marketing Manager
Location: Guiseley, LS20
Salary: £40,000 - £50,000 per annum, depending on experience
Hours: Monday - Friday, 9:00 am- 5:00 pm.
Hybrid Working: 2 days per week from home

The Role: Our client is a vibrant and fast-growing company based in Guiseley, Leeds. They are seeking a driven and creative Digital Marketing Manager to fuel their continued expansion. This is an exciting opportunity to take the lead on diverse marketing campaigns, craft innovative strategies, and play a key role in shaping the future direction of a thriving business.

Key Responsibilities of the Digital Marketing Manager:

• Plan, launch, and manage high-performing digital campaigns across SEO, PPC, and paid social media channels.
• Drive strategies aimed at increasing website traffic, enhancing user engagement, and generating high-quality leads.
• Oversee the digital marketing budget, ensuring effective allocation of resources across platforms for maximum ROI.
• Leverage tools such as Google Analytics, Tag Manager, and Looker Studio to track performance and produce actionable reports.
• Monitor and analyse campaign results, using insights to refine strategies and drive continuous improvement.
• Collaborate closely with the Head of Marketing, cross-functional marketing teams, and sales to ensure unified and impactful campaigns.
• Ensure all digital initiatives adhere to brand guidelines and support the company's broader marketing objectives.
• Manage multiple campaigns simultaneously, delivering each one on time, within scope, and within budget.
• Stay ahead of industry trends, tools, and best practices to keep campaigns fresh and competitive.
• Lead the development and execution of a comprehensive digital marketing strategy that aligns with overall business goals.

Skills required:

• A minimum of 5 years' experience in a digital marketing role, either in-house or within an agency environment.
• Proven track record in B2B marketing, with a deep understanding of how to engage business audiences.
• Exceptional project management abilities with a talent for delivering campaigns on time and within scope.
• Self-motivated and proactive, yet collaborative and team-oriented.
• Strong grasp of key digital marketing channels, including SEO, PPC, email marketing, and social media.
• Proficient in analytics platforms, including Google Analytics, Google Tag Manager, and related tools.
• Excellent verbal and written communication skills, with the ability to convey ideas clearly and persuasively.
• Results-focused, with a strong drive to meet and exceed performance goals.
• Data-driven mindset with strong analytical skills to interpret performance and optimise campaign outcomes.
• Hands-on experience with marketing automation platforms such as HubSpot, Campaign Monitor, or similar tools.
• A creative and strategic thinker with a flair for developing impactful, original marketing campaigns.
• Highly organised, detail-oriented, and able to manage competing priorities with ease.
• Comfortable juggling multiple projects simultaneously and thriving in a fast-paced, deadline-driven environment.

Why Work for Our Client?

• Excellent salary of £40,000 - £50,000 per annum, depending on experience
• Rapidly expanding company with fantastic career progression opportunities
• Ongoing training and development provided
• Hybrid working – 2 days per week working from home after probation
• 25 days holiday plus bank holidays (plus Bank Holidays)
• Health and Wellbeing Programme
• A supportive and dynamic team environment

If you have a strong desire to succeed and you possess exceptional creative skills, we would love to hear from you. Apply today!

Our Guarantee Thank you for your initial expression of interest in our available vacancy. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the current vacancy. However, we will consider all applications for any available opportunity, present or future, and proactively contact you should we deem there to be a suitable match.

Here at Impression we are committed to supporting the principles of equal opportunities and prohibit discrimination/ harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.