E-Commerce & Paid media Manager

Hayley Menzies; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a vibrant fashion brand as an E-commerce & Paid Media Manager during a pivotal growth phase. This role involves taking ownership of performance marketing strategies, leading a small team, and driving digital revenue growth across various platforms like Shopify and Meta. Ideal for someone experienced in fast-paced environments and passionate about fashion.

Benefits

Company phone and MacBook

Clothing allowance each season

Exclusive staff discount

Qualifications

• 3+ years of experience in e-commerce and/or performance marketing.
• Strong knowledge of Klaviyo, Shopify, GA4.
• Experience in small brands or startups.

Responsibilities

• Lead and optimise Meta and Google Ads.
• Manage the end-to-end launch of products across Shopify.
• Use performance data for strategic decisions.

Skills

Analytical Skills

Communication

Leadership

E-commerce Operations

Performance Marketing

Tools

Klaviyo

Shopify

GA4

Job description

Location: Notting Hill, London (4 days in-office, 1 day WFH)

Start Date: Within 6–8 weeks

Reports to: Founder & CEO

Type: Full-time, Permanent

About the Role

We are looking for a highly organised, analytical and hands-on E-commerce & Paid Media Manager to join Hayley Menzies at a pivotal time of growth. This role is ideal for someone with experience in a small brand or startup environment who enjoys rolling up their sleeves and taking ownership.

You’ll manage all aspects of performance marketing and e-commerce operations: from Meta and Google Ads to Klaviyo flows, email strategy, Shopify uploads, and CRO analytics. You’ll also lead a small, dynamic team including our copywriter, customer care & digital assistant, and brand & social executive.

This role will be critical in driving digital revenue, increasing conversion, and executing seasonal launches across our owned and partner platforms.

Key Responsibilities

•Lead and optimise Meta and Google Ads (ROAS, CAC, list growth)

•Build and evolve Klaviyo flows, campaigns, and segmentation strategy

•Manage the end-to-end launch of products across Shopify and partner sites

•Brief and collaborate with our web developer to implement CRO enhancements

•Use GA4, Shopify, and Elevar to analyse and act on performance data

•Work closely with the Founder to ensure product launches align with commercial goals

•Own the critical path and timelines for digital launches

•Report on KPIs weekly and contribute to trade and marketing meetings

Manage Small Team

. Copywriter – coordinate product and campaign copy

•Customer Care & Digital Assistant – oversee e-com tasks and support

•Brand & Social Executive – ensure cohesive messaging across platforms

Requirements

•3+ years of experience in e-commerce and/or performance marketing

•Strong knowledge of Klaviyo, Shopify, GA4, and basic CRO principles

•Experience working in or with small brands or start-ups

•Analytical and commercially minded with strong attention to detail

•Confident managing timelines, people and multiple moving parts

•Strong communication and leadership skills

•A love of fashion and understanding of the DTC retail landscape is a plus

Why Join Us?

•Company phone and MacBook

•Clothing allowance each season

•Access to exclusive staff discount and buy-in on collection pieces

•Work from our vibrant Notting Hill HQ, 1 day remote per week

•Join a close-knit, creative and driven team during an exciting growth phase

Hayley Menzies is a London-based fashion brand rooted in the spirit of Portobello — eclectic, bold, and timeless. Known for our statement knitwear and elevated everyday pieces, we design collections for the modern woman with a love of craftsmanship and confident style. We are stocked globally and growing fast. This is a unique opportunity to help shape the next chapter of our digital success.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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