E-Commerce Growth Lead: End-to-End Website Trading

Anheuser-Busch; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Pension (up to 8% employer)</name>},{

Job summary

AB InBev UK’s PerfectDraft team seeks an E-Commerce Manager to own the website end-to-end, driving trading, merchandising and optimisation. You will collaborate with Commercial, Marketing, CRM, Technology and European teams to translate promotions into compelling online experiences.

The role emphasizes operational execution with consumer insight, owning KPIs and shaping the roadmap while delivering growth across kegs, machines, bundles and merchandise.

Qualifications

• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Genuine curiosity re AI and its ability to optimize our commercial, web and consumer-centricity strategy.
• A general manager mindset, with a willingness to take ownership beyond the immediate responsibilities of the role.
• Strong stakeholder-management skills and the ability to influence cross-functional teams.
• Excellent attention to detail and a commitment to executional excellence.
• A proactive approach to identifying problems and delivering solutions.
• Previous experience in e-commerce trading, digital merchandising, and website management is advantageous but not essential.

Responsibilities

• Own daily website trading and merchandising, executing the PerfectDraft promotional plan across the site.
• Manage product listings, promotions and content across homepage, product listing and product display pages.
• Ensure pricing, availability, content and promotional messaging are accurate, consistent and delivered on time.
• Champion a consumer-first online experience across kegs, machines, bundles and merchandise, resolving website issues quickly.
• Drive website optimisation and e-commerce improvements using customer, trading and behavioural data to increase conversion and engagement.
• Lead testing and optimisation initiatives from business case through implementation, measurement and performance review.
• Define and report website KPIs, trends and test results, presenting performance, insights and priorities to senior stakeholders.
• Shape the technology and website roadmap, while sharing best practice and scalable solutions with European e-commerce teams.
• Support commercial and promotional planning, advising on online campaign execution, product ranging, promotional mechanics, bundles and placement.
• Collaborate with CRM, Social, Brand and Content teams to create consistent, effective cross-channel consumer journeys.

Skills

Organizational skills

Project management

Stakeholder management

Cross-functional collaboration

Attention to detail

Problem solving

AI curiosity

Commercial awareness

Job description

AB InBev UK’s PerfectDraft team seeks an E-Commerce Manager to own the website end-to-end, driving trading, merchandising and optimisation. You will collaborate with Commercial, Marketing, CRM, Technology and European teams to translate promotions into compelling online experiences.

The role emphasizes operational execution with consumer insight, owning KPIs and shaping the roadmap while delivering growth across kegs, machines, bundles and merchandise.