E‑Commerce Growth Lead: Website & Merchandising

Budweiser Brewing Group (AB InBev); Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 holidays per year + bank holidays &

Pension (up to 8% employer contrib)

Private medical insurance & wellbeing

Parental leave (26 weeks)

Beer allowance

Volunteer days

Life assurance

Job summary

Budweiser Brewing Group (AB InBev) is seeking an E-Commerce Manager for PerfectDraft to own the day-to-day trading, merchandising and optimisation of the PerfectDraft website. You will collaborate with Commercial, Marketing, CRM, Technology and European teams to translate product ranges and campaigns into compelling online experiences.

The role focuses on consumer-first digital execution, data-driven improvements, and cross-functional leadership within a fast-paced environment.

Qualifications

• Strong organizational and project management skills.
• Genuine curiosity re AI and its ability to optimize commercial, web and consumer-centricity strategy.
• General manager mindset with ownership beyond immediate responsibilities.
• Strong stakeholder-management skills and ability to influence cross-functional teams.
• Excellent attention to detail and executional excellence.
• Proactive approach to identifying problems and delivering solutions.
• Experience in e-commerce trading, digital merchandising and website management is advantageous.

Responsibilities

• Own daily website trading and merchandising, executing the PerfectDraft promotional plan across the site.
• Manage product listings, promotions and content across homepage, product listing and product display pages.
• Ensure pricing, availability, content and promotional messaging are accurate and delivered on time.
• Champion a consumer-first online experience across kegs, machines, bundles and merchandise, resolving website issues quickly.
• Drive website optimisation and e-commerce improvements using customer, trading and behavioural data to increase conversion and engagement.
• Lead testing and optimisation initiatives from business case through implementation, measurement and performance review.
• Define and report website KPIs, trends and test results, presenting performance, insights and priorities to senior stakeholders.
• Shape the technology and website roadmap, sharing best practice with European e-commerce teams.
• Support commercial and promotional planning, advising on online campaign execution, product ranging, promotional mechanics, bundles and placement.
• Collaborate with CRM, Social, Brand and Content teams to create consistent cross-channel consumer journeys.

Job description

Budweiser Brewing Group (AB InBev) is seeking an E-Commerce Manager for PerfectDraft to own the day-to-day trading, merchandising and optimisation of the PerfectDraft website. You will collaborate with Commercial, Marketing, CRM, Technology and European teams to translate product ranges and campaigns into compelling online experiences.

The role focuses on consumer-first digital execution, data-driven improvements, and cross-functional leadership within a fast-paced environment.