E-commerce Growth & Insights Leader

Formula Careers; Silverstone; Remote; GBP 45,000 - 65,000; Full time

Job summary

Formula Careers is seeking a hands-on E-commerce lead to drive Silverstone's online merchandise growth, owning end-to-end online retail operations during high-energy event periods.

You will manage product launches, click & collect, fulfilment, customer experience and performance analytics, collaborating with Marketing and Operations.

This role requires commercial ownership, operational delivery and a passion for fast-paced, event-driven retail.

Qualifications

• Proven experience in e-commerce and digital marketing within retail.
• Strong commercial mindset with ownership of sales performance.
• Experience managing fulfilment and operational processes.
• Ability to work cross-functionally with Marketing, Buying and Operations.
• Willingness to be hands-on across all aspects of the role.

Responsibilities

• Own the online store and drive commercial performance across revenue, conversion and customer value.
• Build and deliver a trading plan aligned to key events (British Grand Prix, MotoGP, Silverstone Festival, CarFest and seasonal events).
• Manage product launches, pre-orders and event-driven product drops.
• Oversee discounts, promotions and access for partners, staff, SRC and Escapade with strong commercial control.
• Continuously optimise the online experience to maximise sales and conversion.
• Lead retail campaign planning, promotions and product launches with Marketing.
• Ensure strong SEO performance and onsite optimisation.
• Provide clear briefs and direction to Marketing to support commercial objectives.
• Maintain control of brand usage, messaging and product presentation across all retail touchpoints.
• Ensure all activity meets Silverstone brand standards.

Skills

E-commerce strategy

Commercial acumen

Digital marketing

Project management

Job description

Formula Careers is seeking a hands-on E-commerce lead to drive Silverstone's online merchandise growth, owning end-to-end online retail operations during high-energy event periods.

You will manage product launches, click & collect, fulfilment, customer experience and performance analytics, collaborating with Marketing and Operations.

This role requires commercial ownership, operational delivery and a passion for fast-paced, event-driven retail.