E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Norwich; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading brand in the basketball lifestyle industry is seeking a tech-savvy E-Commerce & Digital Marketing Manager to drive D2C growth across the UK & EU. This position involves overseeing website development and managing digital marketing campaigns, particularly in paid social. The ideal candidate will have substantial experience in e-commerce, a proven success record in social advertising, and a strong analytical mindset to optimize performance.

Qualifications

• 4+ years in e-commerce or digital marketing, ideally in sportswear or footwear.
• Proven success in Paid Social with Meta, TikTok, Pinterest.
• Strong performance marketing mindset focusing on ROI and conversions.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan and launch Paid Social campaigns; manage budgets and deliver insights.
• Coordinate inventory management for marketing launches.

Skills

E-commerce

Digital Marketing

Paid Social

Google Analytics

Performance Marketing

Tools

Shopify

Meta Ads

TikTok Ads

Pinterest Ads

Job description

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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Norwich

Client: House Of Fashion Associates

Location: Norwich, UK

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Location: Central Manchester, Head Office Based

Brand: D2C - Basketball brand

The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, & optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, track trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness ahead of key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)