DTC Paid Search Growth Lead (Google Ads & Performance Max)

Jobtailor; Greater London; On-site; GBP 60,000 - 120,000; Full time

Job summary

Jobtailor is seeking an experienced Google Ads specialist to drive growth for DTC brands in the UK. You will own the acquisition strategy, build non-brand and Performance Max campaigns, and translate growth goals into tested plans and budget recommendations.

You will lead client conversations, justify proposed investments, and partner with Growth Strategists across paid search, social, offers and conversion strategy to scale performance and incremental revenue.

Qualifications

• Proven track record managing Google Ads for DTC e-commerce brands.
• Hands-on experience with non-brand Search, Shopping and Performance Max.
• Ability to explain hypotheses, changes, measurement methods and commercial results.
• Experience managing budgets of £15k to £150k per month.
• Experience leading client strategy and performance conversations.

Responsibilities

• Own Google Ads acquisition strategy for a portfolio of challenger DTC brands.
• Build and scale non-brand Search, Shopping, Performance Max and Demand Gen campaigns.
• Assess brand demand, returning customers and attribution limits when interpreting results.
• Use testing to evaluate incrementality.
• Translate client growth goals into account plans, budget recommendations and prioritised tests.
• Lead strategic client conversations about performance, growth opportunities and investment.
• Own budget pacing and forecasting across accounts spending £15k to £150k per month.
• Explain expected returns, risks and trade-offs behind recommendations.
• Build joined-up growth plans with Growth Strategists across paid search, social spend, offer strategy and conversion strategy.
• Connect search intent and product performance with creative, offer and landing page decisions.
• Plan around promotions, stock availability, product margins and repeat purchase behaviour.
• Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation.
• Maintain standards for account structure, measurement and reporting.
• Provide weekly, monthly and quarterly client updates.
• Review performance and resolve risks with the Head of Paid Search.
• Contribute findings, team training and playbooks.
• Help build scalable team systems and ways of working.

Skills

Google Ads

Non-Brand Search

Shopping Campaigns

Performance Max

Attribution Analysis

Campaign Optimization

Budget Recommendations

Account Management

Data Analysis

Incrementality Testing

Tools

Google Merchant Center

GA4

Shopify Reporting

Attribution Tools

Job description

Jobtailor is seeking an experienced Google Ads specialist to drive growth for DTC brands in the UK. You will own the acquisition strategy, build non-brand and Performance Max campaigns, and translate growth goals into tested plans and budget recommendations.

You will lead client conversations, justify proposed investments, and partner with Growth Strategists across paid search, social, offers and conversion strategy to scale performance and incremental revenue.