DTC Beauty Ecommerce Growth Lead

IB Talent Search, incorporated; London Borough of Barnet; On-site; GBP 54,000 - 66,000; Full time

Job summary

IB Talent Search, incorporated is seeking an Ecommerce Manager to lead the Direct-to-Consumer websites across our beauty brands. You will own trading, promotions, product launches and seasonal campaigns to drive online sales.

The role requires a commercially minded candidate with experience in Shopify/Magento, GA4 and CRM tools, plus a track record of improving conversion and customer retention. You will collaborate with Marketing, Content and Advertising to deliver outstanding digital shopping

Qualifications

• Experience managing an ecommerce website or DTC business, ideally within beauty, fashion, lifestyle or consumer goods.
• Proven track record of driving online sales and improving ecommerce performance.
• Strong knowledge of ecommerce trading, merchandising and conversion rate optimisation.
• Experience with platforms such as Shopify or Magento.
• Confident using GA4, CRM platforms and analytics tools to make data-driven decisions.
• Experience with email marketing and customer retention strategies.

Responsibilities

• Own the commercial performance of our DTC websites, driving revenue, profitability and growth.
• Develop and deliver ecommerce trading strategies, promotions, product launches and seasonal campaigns.
• Optimise website merchandising, customer journeys and conversion rates through CRO and A/B testing.
• Manage CRM and email marketing activity to increase customer retention, loyalty and repeat purchases.
• Analyse website performance and customer data using GA4 and ecommerce reporting tools to identify growth opportunities.
• Work collaboratively with Marketing, Content and Advertising teams to align website activity with wider brand campaigns.
• Support onsite SEO, website improvements and the implementation of ecommerce best practices.
• Stay up to date with ecommerce trends and identify new opportunities to improve performance.

Skills

Ecommerce management

Data-driven decisions

Stakeholder management

Email marketing

Tools

Shopify

Magento

GA4

CRM platforms

Job description

IB Talent Search, incorporated is seeking an Ecommerce Manager to lead the Direct-to-Consumer websites across our beauty brands. You will own trading, promotions, product launches and seasonal campaigns to drive online sales.

The role requires a commercially minded candidate with experience in Shopify/Magento, GA4 and CRM tools, plus a track record of improving conversion and customer retention. You will collaborate with Marketing, Content and Advertising to deliver outstanding digital shopping