DTC Ecommerce Growth Lead - Beauty Brands

IB Talent Search, incorporated; Greater London; On-site; GBP 54,000 - 66,000; Full time

Job summary

IB Talent Search, incorporated, is seeking an Ecommerce Manager to lead the performance and growth of our Direct-to-Consumer (DTC) websites across our portfolio of beauty brands. You will own ecommerce trading, site optimisation and customer retention, driving online sales and conversion while delivering exceptional digital shopping experiences.

Working with Marketing, Content and Advertising teams, you will develop trading strategies, run promotions, optimise merchandising, manage CRM and email

Qualifications

• Experience managing an ecommerce website or DTC business, ideally in beauty, fashion, lifestyle or consumer goods.
• A proven track record of driving online sales and improving ecommerce performance.
• Strong knowledge of ecommerce trading, merchandising and conversion rate optimisation.
• Experience with platforms such as Shopify or Magento.
• Confident using GA4, CRM platforms and analytics tools to make data-driven decisions.
• Experience with email marketing and customer retention strategies.
• Excellent communication, organisational and stakeholder management skills.
• A proactive, commercially minded approach with a passion for ecommerce and delivering outstanding customer experiences.

Responsibilities

• Own the commercial performance of DTC websites, driving revenue, profitability and growth.
• Develop and deliver ecommerce trading strategies, promotions, product launches and seasonal campaigns.
• Optimise website merchandising, customer journeys and conversion rates through CRO and A/B testing.
• Manage CRM and email marketing activity to increase customer retention, loyalty and repeat purchases.
• Analyse website performance and customer data using GA4 and ecommerce reporting tools to identify growth opportunities.
• Work collaboratively with Marketing, Content and Advertising teams to align website activity with wider brand campaigns.
• Support onsite SEO, website improvements and the implementation of ecommerce best practices.
• Stay up to date with ecommerce trends and identify new opportunities to improve performance.

Skills

Ecommerce trading

Merchandising

Conversion rate optimisation

Email marketing

CRM platforms

GA4 analytics

Shopify

Magento

Data-driven decisions

Stakeholder management

Tools

GA4

Shopify

Magento

CRM platforms

A/B testing tools

Job description

IB Talent Search, incorporated, is seeking an Ecommerce Manager to lead the performance and growth of our Direct-to-Consumer (DTC) websites across our portfolio of beauty brands. You will own ecommerce trading, site optimisation and customer retention, driving online sales and conversion while delivering exceptional digital shopping experiences.

Working with Marketing, Content and Advertising teams, you will develop trading strategies, run promotions, optimise merchandising, manage CRM and email