Director, Sponsorship Effectiveness & Insights

Omnicom Media; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Omnicom Media, via Fuse, seeks an Insights & Effectiveness Director to shape and deliver industry-leading sponsorship measurement programmes for UK and international clients. You will lead the development of the Media Valuation proposition and drive broader sponsorship effectiveness initiatives across data sources, analytics and research.

You will guide a talented team, maintain high quality standards, and mentor emerging talent while collaborating with the wider Fuse and Omnicom network to push

Qualifications

• Extensive experience in sponsorship measurement and media valuation.
• Strong leadership and client advisory skills at senior levels.
• Proven ability to design and deliver cross-methodology measurement programs.

Responsibilities

• Act as senior lead across UK and international clients.
• Lead design and delivery of holistic sponsorship measurement solutions.
• Translate complex data into actionable client recommendations.
• Develop bespoke measurement approaches for client challenges.
• Represent Fuse's expertise in client presentations and thought leadership.
• Collaborate with Omnicom network to leverage capabilities.

Skills

Senior leadership

Sponsorship valuation

Media measurement

Data storytelling

Client advisory

Tools

Power BI

YouGov

GWI

Job description

Omnicom Media, via Fuse, seeks an Insights & Effectiveness Director to shape and deliver industry-leading sponsorship measurement programmes for UK and international clients. You will lead the development of the Media Valuation proposition and drive broader sponsorship effectiveness initiatives across data sources, analytics and research.

You will guide a talented team, maintain high quality standards, and mentor emerging talent while collaborating with the wider Fuse and Omnicom network to push