Sponsorship Value & Insight Director

Interpublic; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Omnicom Media's Fuse team in London seeks an Effectiveness Director to shape sponsorship measurement programmes. You will lead media valuation initiatives, blend data sources, and deliver insights-driven solutions for UK and international clients.

You will guide senior stakeholders, collaborate across disciplines, and mentor talent while advancing Fuse's measurement offerings in a fast-evolving sponsorship landscape.

Qualifications

• Proven experience in senior insights, research, analytics or measurement roles within sponsorship or partnerships.
• Extensive experience delivering sponsorship media valuation programmes and advising on media value.
• Strong storytelling and senior client advisory capabilities.

Responsibilities

• Lead UK and international sponsorship measurement programmes and client advisory work.
• Design holistic measurement solutions combining valuation, audience insights and digital analytics.
• Manage client relationships and contribute to business growth opportunities.
• Mentor and develop junior team members and share knowledge across Fuse.

Skills

Senior insights leadership

Sponsorship media valuation

Media planning & measurement

Audience analytics & data viz

Power BI & AI analytics

Tools

Power BI

Social listening tools

Digital analytics platforms

YouGov

TGI

GWI

Job description

Omnicom Media's Fuse team in London seeks an Effectiveness Director to shape sponsorship measurement programmes. You will lead media valuation initiatives, blend data sources, and deliver insights-driven solutions for UK and international clients.

You will guide senior stakeholders, collaborate across disciplines, and mentor talent while advancing Fuse's measurement offerings in a fast-evolving sponsorship landscape.