Director, Partner Enablement & Growth

wppmedia; Greater London; Hybrid; GBP 100,000 - 180,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision insurance

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media is the AI-driven media operating unit within WPP, uniting media, data and partnerships to deliver personalised experiences at scale. The Director, Strategic Partnerships will lead enablement programmes for agency and client teams, translating partner capabilities into activation plans and driving adoption across a broad partner ecosystem.

You will shape governance, manage annual enablement plans and ensure measurable business impact, collaborating with product, commercial and

Qualifications

• Experience in enablement, client leadership, planning, strategy, partnerships, product marketing or client-facing roles within media, advertising or technology sectors.
• Strong understanding of how agencies operate and how media, technology and platform capabilities are brought to market.
• Experience delivering cross-functional programmes, learning initiatives, communications or adoption-focused projects.
• Strong relationship management skills with the ability to work effectively across internal and external stakeholders.
• Excellent organisational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong communication, presentation and storytelling skills, with the ability to simplify complex concepts for different audiences.
• Commercial awareness and an understanding of how partner capabilities create value for clients and the business.
• Ability to influence and collaborate without direct authority.
• Experience working with media, data, technology or platform partners would be beneficial.
• Demonstrated ability to drive engagement, adoption or behavioural change within complex organisations.
• Strong attention to detail and commitment to high-quality execution.
• Comfortable operating within defined frameworks while identifying opportunities to improve processes, programmes and outcomes.

Responsibilities

• Own the delivery of enablement programmes for a defined portfolio of strategic partners and capabilities across WPP Media.
• Translate partner capabilities into clear agency-facing activation plans, communications, learning programmes and engagement opportunities.
• Monitor adoption and engagement across agency teams, identifying barriers and opportunities to increase utilisation.
• Develop a deep understanding of your partner portfolio and the client challenges those capabilities are designed to solve.
• Lead the governance and delivery of enablement activity for assigned partners and strategic initiatives.
• Manage annual enablement plans, including communications, training, events, accreditation programmes and stakeholder engagement activity.
• Maintain clear visibility of milestones, dependencies, risks and opportunities across enablement programmes.
• Ensure stakeholders receive timely updates, reporting and recommendations to support decision‑making and prioritisation.
• Monitor progress against agreed actions, proactively resolving blockers and driving delivery.
• Track adoption and business impact across assigned partner programmes.
• Identify opportunities to increase awareness, engagement and activation of partner capabilities across agency and client teams.
• Work closely with client, agency, product and partnership teams to connect partner capabilities to commercial opportunities and client outcomes.
• Capture and share success stories, case studies and best practice to support broader adoption across WPP Media.
• Support new business and strategic client opportunities by showcasing relevant partner capabilities and value propositions.
• Develop and deliver engaging communications that help agency teams understand and access partner capabilities.
• Create and maintain enablement resources including playbooks, guides, training materials and capability documentation.
• Support the planning and delivery of events, workshops, roadshows and learning initiatives.
• Foster strong relationships across agency, product, commercial and partner teams to build engagement and advocacy.
• Lead partner engagement initiatives that showcase WPP Media's capabilities, priorities and strategic agenda, strengthening relationships and driving deeper collaboration across the partner ecosystem.

Skills

Enablement

Client leadership

Strategy

Partnerships

Product marketing

Communication

Project management

Stakeholder management

Job description

WPP Media is the AI-driven media operating unit within WPP, uniting media, data and partnerships to deliver personalised experiences at scale. The Director, Strategic Partnerships will lead enablement programmes for agency and client teams, translating partner capabilities into activation plans and driving adoption across a broad partner ecosystem.

You will shape governance, manage annual enablement plans and ensure measurable business impact, collaborating with product, commercial and