Director of Sales

Aimbridge; Newport; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Leadership development

Staff discounts

Wagestream access

Employee assistance program

Flexible working

30 days holiday

Staff meals on duty

Competitive bonus

Job summary

Mercure Newport, operated by Aimbridge Hospitality, is seeking a commercially driven Sales Director to unlock the hotel’s potential by building meaningful relationships and identifying opportunities in the local corporate market. You will lead market engagement to drive revenue across accommodation and F&B.

The role emphasizes hands-on relationship building, events, partnerships, and community engagement to raise the hotel’s profile within Newport and surrounds.

Qualifications

• Experience in hospitality sales is essential.
• Proven track record in driving revenue through new business development.
• Strong understanding of corporate, meetings and events markets.

Responsibilities

• Drive hotel revenue by building relationships with corporate clients and local organisations.
• Develop partnerships and opportunities across accommodation and F&B offerings.
• Identify innovative ways to attract local business, including events and private dining.

Skills

Hospitality sales

Relationship building

Networking

Presenting

Account management

Community engagement

Job description

Who Are We?

Mercure Newport is a contemporary city-centre hotel at the heart of one of Wales' most exciting and fast-growing business destinations. Combining modern accommodation, meetings and events facilities, and food & beverage experiences, the hotel is perfectly positioned to serve both business and leisure guests.

We're looking for a commercially driven Sales Director who can help unlock the hotel's full potential by building meaningful relationships, identifying new opportunities, and establishing Mercure Newport as a destination of choice within the local community and wider corporate market.

What Is in It for You?

As part of the Aimbridge team, you'll have access to industry-leading benefits, including:

• Industry-leading training and leadership development opportunities
• Hotel discounts portfolio-wide, including staff rates and up to 50% off food, beverage and spa experiences
• Access to Wagestream, allowing you to stream up to 40% of earned pay and build savings automatically
• 24/7 access to our Employee Assistance Programme
• Flexible working opportunities
• Minimum of 30 days holiday
• Staff meals provided whilst on duty
• Competitive salary and bonus opportunity
• Career and lifestyle breaks to support key life events

A Day in the Life of…

This is not a desk-based sales role. We are looking for an ambitious, relationship-driven commercial leader who thrives on being out in the market, building connections and creating opportunities that others might miss.

As Sales Director for Mercure Newport, you will be the driving force behind the hotel's commercial success. Working closely with the General Manager, you will champion the hotel within the local business community, developing meaningful partnerships that generate new revenue opportunities across both accommodation and food & beverage.

A key focus of the role will be identifying innovative ways to attract local business into the hotel. Whether that's creating networking events, developing partnerships with local organisations, securing private dining opportunities, supporting community initiatives, or introducing fresh concepts that make the hotel a destination for local people, you'll be expected to think creatively and act decisively.

Alongside this, you'll build and strengthen relationships with corporate clients, driving accommodation, meetings and events business throughout the week while increasing market share across Newport and the surrounding region.

This is a hands‑on role for someone who enjoys opening doors, creating conversations and turning opportunities into long‑term commercial partnerships. Whilst there is no direct line management responsibility, you'll work collaboratively across the hotel, influencing colleagues, championing commercial thinking and ensuring opportunities are identified and converted at every stage of the guest journey.

Success in this role will come from your visibility within the market, your ability to build trusted relationships and your passion for finding new ways to drive revenue, enhance guest experiences and raise the profile of the hotel.

What Do We Need From You?

We're looking for an experienced hospitality sales professional who is energetic, commercially minded and passionate about building relationships.

You’ll have a proven track record of driving revenue growth through new business development, account management and community engagement. Comfortable networking, presenting and representing the hotel externally, you’ll be confident building partnerships that deliver sustainable commercial results.

You’ll be naturally curious about your market, motivated by finding opportunities and energised by meeting new people. Most importantly, you’ll be someone who enjoys being visible, proactive and focused on delivering measurable results.

Experience within hotel sales is essential, alongside a strong understanding of corporate, meetings and events, and local market business development. We’re looking for someone who combines commercial awareness with creativity, bringing fresh ideas that help position Mercure Newport as a leading destination within the city.

Above all, you’ll share our passion for hospitality and our commitment to creating exceptional experiences for every guest.

Interested?

If you’re ready to make your mark in Newport, build lasting business relationships and create new commercial opportunities that place Mercure Newport at the heart of the local community, we’d love to hear from you.

Aimbridge Hospitality EMEA is part of Aimbridge Hospitality, the world's leading third‑party hotel management company. Across Europe, the Middle East and Africa, we partner with internationally recognised hospitality brands and independent hotels to deliver exceptional guest experiences and outstanding results for our owners and partners.

At Aimbridge, we believe people are at the heart of hospitality. We're committed to creating an environment where everyone feels they belong, can develop their skills and build a rewarding career. Whether you're taking the next step in your journey or looking to make a lasting impact, you'll find the support, opportunities and encouragement to thrive whilst helping create exceptional experiences for our guests.

Because wherever you join us, you'll discover more than just a job. You'll find A Place to Grow.