Director of Sales

Hotel Indigo; Bath; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Staff room rates (Castlebridge group)

Dining discounts 50%

Fully funded Apprenticeship programme

Cycle to work scheme

Healthcare cash plans

Referral schemes

Monthly recognition rewards

Wagestream access

Internal communications hub

Job summary

Hotel Indigo Bath is seeking an accomplished proactive hospitality sales professional with a minimum of two years’ experience in senior sales across corporate travel, group sales, meetings, events and food and beverage sales. The role focuses on winning new business, developing client relationships and driving revenue growth, with a strong emphasis on strategic pricing and market insight.

Reporting into senior leadership, the post requires travel to meet clients and attend events, with 70% new

Qualifications

• Senior sales experience in hospitality or travel sectors.
• Proven track record in winning new business and growing revenue.

Responsibilities

• Drive new and existing business across bedrooms, meetings and events and related F&B.
• Identify and target corporate transient travel, MICE, events, and group travel opportunities.
• Manage and nurture key accounts, build client relationships and forecast revenue.
• Contribute to strategic sales plans and market intelligence to gain market share.
• Lead and support on-property sales and reservations teams with commercial leadership.

Skills

Senior sales

Corporate travel

MICE

Events sales

Food & beverage sales

Job description

Set in a beautiful honey coloured Georgian terrace is the boutique Hotel Indigo Bath. Grade one listed our building is steeped in history and sits in the peaceful street of South Parade, just steps away from the centre of Bath. Surrounded by culture Bath is famous for romance, literature and historic architecture; our boutique hotel is a great base to explore this wonderful city.

Our 154 rooms have been perfectly designed with our guests and the city in mind. Modern and stylish they reflect the influences of the architects and novelists who made Bath famous for its story telling and passionate social scene. From the start of the guest experience until the moment they leave, they'll be embroiled in this fascinating neighbourhood.

This could be your opportunity to work somewhere completely unique, somewhere where you can be yourself, talk about the stories of our wonderful neighbourhood and put your stamp on the ever-evolving brand that is Hotel Indigo.

Are you out-going, full of energy and enthusiastic? A natural-born storyteller? Are you passionate about offering excellent customer service? Then our stunning boutique Hotel could be the place for you.

The Role

We are seeking an accomplished proactive hospitality sales professional with at least two years’ experience in a senior sales role across corporate business travel, group sales, meetings, events and food and beverage sales.

Strong commercial acumen is essential, alongside a proven track record of winning new business, developing valuable client relationships, maximising conversion rates, increasing client satisfaction at your hotel and delivering measurable revenue growth. You will understand how to turn market insight and proactive sales activity into profitable opportunities, balancing ambition with sound commercial judgement.

Driven, upbeat and approachable, you will enjoy opening doors, building connections and representing the hotel with confidence and enthusiasm. You will be ready to embrace challenges, show initiative and remain focused when opportunities require persistence.

Equally important is a commitment to continuous learning: you will welcome feedback, share ideas and work collaboratively with colleagues and senior leadership to achieve shared commercial goals. A good knowledge of the local area and business community would be greatly beneficial.

Reporting into the General Manager and the Group Director – Sales and Marketing, this is a property-based role requiring travel to meet clients, agents and attend events, with some evening and weekend working required. The successful candidate will manage their time with approximately 70% towards new business opportunities and 30% account management, driving corporate business travel, MICE, groups and events, whilst supporting and showing commercial leadership to the hotel reactive sales, reservations and revenue teams.

The Director of Sales Role will -

Business Development & Revenue Generation

• Drive new and existing business across hotel bedrooms, meetings and events and associated food & beverage.
• Identify and target new business opportunities across the following business segments:
• Corporate transient travel
• MICE (meetings, incentive, conferences and exhibitions)
• Events
• Corporate groups
• Specialist group travel (government, educational, sports, entertainment and media)
• All associated food and beverage and bedroom revenue
• Implement and deliver strategic sales plans and activity that deliver measurable, incremental growth in:
• Total Revenue Per Available Room (TrevPar)
• Occupancy
• Average rates (ADR)
• Average client/delegate spend
• Pipeline, enquiry volume and conversion rates
• Confirmed and consumed business
• Market share
• Ensure all RFP’s (request for proposal’s) and quotations are commercially sound, cost-effective, profitable and delivered within required timeframes.
• Submit compelling business cases to win new business, to brand key account directors and travel managers.
• Use creative initiatives, persistence and determination to win new business.

Account Management & Client Relations

• Manage and nurture existing accounts to retain and grow market share.
• Develop and maintain strong relationships with key clients, corporate and MICE agents, brand key account directors and TMC’s (Travel Management Companies) through regular calls, meetings, office visits, presentations and lunch-and-learn sessions.
• Maintain a strong understanding of key clients’ businesses and future requirements to grow account value, forecast revenue and trends accurately and respond to changing needs.

Business Development

• Attend exhibitions, trade shows and networking events to raise the profile of the hotel.
• Support the hotel with high-value client site inspections. Host familiarisation trips on and off property.
• Represent the hotel and wider management company as a brand ambassador, consistently promoting relevant offers, marketing campaigns, and brand values. Present a positive, professional image to clients and partners.
• Research and deliver market intelligence, continually building knowledge of the local market and business landscape to support the hotel’s commercial advantage.
• Develop expert product and competitor knowledge, utilising hotel sales reporting tools to analyse competitor USPs, pricing structures, and key clients, to identify and win market share.

Technology, Data & Platform Management

• Maintain a strong working knowledge of the hotel PMS (property management system), CRM (customer relationship management system), and all relevant sales platforms.
• Ensure the CRM system is updated with accurate, real-time client data and sales pipelines.
• Ensure the hotel is accurately represented across web sites, web listings, relevant sales platforms, brand content pages and tourism board pages.
• Communicate clearly and professionally with clients and colleagues, both verbally and in writing.
• Build strong working relationships and open communication with key internal stakeholders across your hotel and restaurant.
• Provide clear leadership and guidance to on-property sales and reservations teams, fostering a positive, productive and commercially focused environment that inspires a motivated and driven team.
• Build strong working relationships and open communication with internal stakeholders across your hotel and restaurants.
• Complete monthly sales reports in line with company expectations. Support senior hotel and commercial leaders with owner trade reports, commercial strategy plans, forecasts, and budgets.
• Attend and actively contribute to commercial strategy meetings, brand commercial meetings, central sales meetings, and any additional group sales initiatives implemented.
• Assist the General Manager and hotel team with the hotel marketing strategy.
• Review sales strategy, pipeline, commercial plans and KPI’s with the Group Director – Sales & Marketing plus the General Manager and relevant stakeholders on a regular basis.
• Attend brand commercial and sales meetings as required and share key insights with relevant senior hotel leaders and the Group Director – Sales & Marketing.
• Complete all required sales and hotel training within agreed timescales.
• Attend any other training or communication meetings required to support the effective performance of the role, locally or nationally
• Maintain full compliance with company policies, procedures and health and safety regulations.
• Maintain confidentiality and ensure all guest and client information is handled in line with data protection requirements.
• Respond quickly and positively to changing requirements and business needs.
• Manage expenses professionally in line with company policy, prioritising cost-effectiveness and a reduced carbon footprint.
• Complete any other reasonable tasks as directed by your direct line manager or commercial line manager.
• Heavily discounted Staff Room Rates at all Castlebridge properties for you and your friends and family, so everyone can enjoy a break away
• 50% off your bill when you dine in one of our Restaurants or Bars
• Fully funded Apprenticeship programme
• Cycle to work scheme
• Healthcare Cash Plans - dental, optical, medical and more available from just £1 per week
• Referral schemes for referring your friends or family to join our team
• Monthly colleague recognition through our 5-Star Service rewards programme and monetary rewards for long service milestones
• Use of Wagestream financial wellbeing platform, allowing you to access your pay as and when you need it
• An internal communications hub which acts as our very own social media platform, connecting you to your colleagues and the wider group in seconds