Director of Product

WeDoTech; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

WeDoTech in London seeks a Director of Product to own Spend, Credit and Payments, blending strategy with hands-on execution in a high-growth fintech.

You'll drive product strategy with P&L ownership, shape propositions from 0–1, and optimise existing journeys while collaborating with Engineering, Design, Data, Risk and Finance. This senior, hands-on leadership role offers significant influence and career growth in a fast-moving environment.

Qualifications

• Significant senior product leadership experience.
• Strong background in Spend, Credit or Payments.
• Proven track record launching products 0–1.
• Experience owning P&L and driving commercial metrics.

Responsibilities

• Define and execute product strategy across Spend, Credit and Payments.
• Own the commercial performance and P&L of your portfolio.
• Drive growth metrics while focusing on customer outcomes.
• Lead development and launch of new products from 0–1.
• Optimise existing purchase, payment and repayment journeys.
• Partner with Engineering and Design throughout discovery and delivery.
• Balance long-term strategy with hands-on execution.
• Coach other Product Managers and set high standards.

Skills

Senior PM

Spend

Credit

Payments

Leadership

P&L ownership

Cross-functional

Data-driven

Job description

Job Title: Director of Product

Salary: Up to £150,000 base + bonus and shares

Location: London – Hybrid, 3 days per week in the office

Work Type: Permanent

Role: We're partnering with a high-growth fintech business looking for a Director of Product to take ownership of a strategically important area of its consumer financial products.

This is a senior, hands-on product leadership role with responsibility across Spend, Credit and Payments, combining product strategy with commercial ownership and day-to-day involvement in discovery and execution.

You'll have the opportunity to shape products used at scale, launch new propositions from 0–1 and optimise existing customer journeys, while working closely with senior stakeholders across Engineering, Design, Data, Credit Risk and Finance.

Responsibilities

• Define and execute product strategy across Spend, Credit and Payments.
• Own the commercial performance and P&L of your product portfolio.
• Drive key growth and commercial metrics while maintaining a strong focus on customer outcomes.
• Lead the development and launch of new products and propositions from 0–1.
• Optimise and scale existing purchase, payment and repayment journeys.
• Work closely with Credit Risk to develop product strategy within agreed risk guardrails.
• Partner with Engineering and Design throughout discovery, development and delivery.
• Balance longer-term product strategy with hands-on execution.
• Use customer insight, data and experimentation to inform product decisions and improve performance.
• Develop and coach Product Managers, setting high standards across discovery, delivery and stakeholder management.
• Work closely with senior leadership on product strategy, commercial objectives and investment priorities.

Required Skills

• Significant Product Management experience with a proven track record at senior leadership level.
• Strong experience across Spend, Credit and/or Payments, with deep expertise in at least one of these areas.
• For payments-focused backgrounds, experience across the full card lifecycle, ideally within card issuing, acquiring or payment infrastructure.
• Experience within consumer credit or unsecured lending would be highly valuable.
• Proven experience leading and developing Product Managers.
• Demonstrable experience personally launching products or propositions from 0–1.
• Strong commercial experience, including P&L ownership or significant P&L exposure.
• Ability to move comfortably between product strategy and hands-on execution.
• Strong customer and commercial judgement, with the ability to determine what is worth building and why.
• Comfortable working closely with Credit Risk and other cross-functional stakeholders.
• Data-driven approach to product development and decision-making.
• BNPL, international expansion and experimentation experience would be beneficial but isn't essential.

Why should I apply?

This is an opportunity to take significant ownership of a core product area within a fast-moving fintech environment.

You’ll have genuine influence over what gets built, why it gets built and how it performs commercially, rather than operating in a role focused purely on strategy or people management.

The scope brings together Spend, Credit and Payments, making this particularly interesting for someone who understands how these areas combine to create strong consumer financial products.

You’ll have P&L responsibility, the opportunity to build new propositions from 0–1 and the remit to shape both existing products and future product strategy. The position also provides significant exposure to senior leadership and the opportunity to influence the direction of the wider Product function.