Director of Distribution Channel Marketing (EMEA)

Seagate Technology; United Kingdom; Remote; GBP 80,000 - 110,000; Full time

Job summary

A leading technology company is seeking a Director of Distribution Channel Marketing for the EMEA region. This role involves developing marketing strategies, managing partner relationships, and leveraging cross-functional collaboration to enhance market presence. Ideal candidates will have significant experience in channel marketing, demonstrating leadership and a strong analytical approach to drive ROI and growth across distribution channels.

Qualifications

• 10+ years of experience in distribution or channel marketing roles.
• Demonstrated leadership experience at a Sr Manager or Director level.
• Prior experience in data storage or similar technology industry.

Responsibilities

• Develop and implement an EMEA-specific marketing strategy for distribution partners.
• Build and manage ROI-focused MDF programs with key partners.
• Lead a high-performing team of channel marketers in the EMEA region.

Skills

Stakeholder management

Cross-functional collaboration

Analytical mindset

Education

Bachelor’s or Master’s degree in Marketing, Business, or a related field

Job description

Director of Distribution Channel Marketing (EMEA)

Join to apply for the Director of Distribution Channel Marketing (EMEA) role at Seagate Technology

Director of Distribution Channel Marketing (EMEA)

Join to apply for the Director of Distribution Channel Marketing (EMEA) role at Seagate Technology

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About Our Group

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

About Our Group

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.

About The Role - You Will

Lead EMEA Distribution Channel Marketing Strategy

• Develop and implement an EMEA-specific marketing strategy for Seagate’s distribution and downstream channel partners
• Align marketing plans with regional sales priorities, business objectives, and partner needs
• Drive brand preference and increase Seagate’s share of voice within key channels and segments
  
  

Design and Execute Regional Co-Marketing Programs

• Build and manage ROI-focused MDF programs with key distribution and downstream partners to drive demand
• Support partner-led campaigns and demand generation programs tailored to regional market dynamics
• Develop customizable marketing assets, playbooks, and toolkits for partner execution
  
  

Partner Recruitment, Enablement and Engagement

• Expand the breadth of Seagate’s distribution partner ecosystem by identifying, recruiting, and onboarding new partners in strategic growth areas and emerging business segments across EMEA.
• Collaborate with partner marketing and training teams to ensure partners are well-equipped to promote Seagate’s portfolio
• Facilitate regular business reviews and planning sessions with key partners to align marketing efforts
• Support joint marketing planning and execution to increase mindshare and revenue contribution
  
  

Build Alliances

• Identify and build partnerships with brands that can help Seagate build brand preference for the segment or vertical
• Leverage joint marketing opportunities for trade shows, channel events, and other industry events
  
  

Cross-Functional Collaboration

• Work closely with EMEA sales leaders, pricing teams, and corporate marketing to drive alignment
• Coordinate with key stakeholders to drive outcome-based marketing to broaden reach and engagement
• Represent the EMEA region in global planning forums to ensure regional needs and nuances are prioritized
  
  

Data-Driven Performance and Insights

• Establish and monitor KPIs to evaluate the impact and ROI of marketing programs in collaboration with the Marketing Analytics team
• Provide clear, actionable reporting to stakeholders and adjust strategy based on performance insights
• Identify and replicate best practices across markets in EMEA
  
  

People Leadership

• Lead a high-performing team of channel marketers in the EMEA region
• Foster a culture of collaboration, accountability, and continuous improvement
• Provide coaching, development, and mentorship to team members
  
  

About You

• 10+ years of experience in distribution, or channel marketing roles, with demonstrated leadership experience at a Sr Manager, or Director level
• Prior experience in data storage, or a similar technology industry
• Bachelor’s, or Master’s degree in Marketing, Business, or a related field
• Must have the right to live and work in the country where the role is posted and you do not need sponsership now, or in the future.
  
  

Your Experience Includes

• Proven success developing and executing co-marketing programs with large regional or global distributors and downstream channel partners
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical mindset with experience measuring program effectiveness and optimizing campaigns
  
  

Location:

UK - The Netherlands, Germany, United Arab Emirates

Location: Remote United Kingdom

Travel: None

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computer Hardware Manufacturing, Software Development, and IT Services and IT Consulting

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