Media Strategy & Deployment Lead

Kimberly-Clark; England; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Kimberly-Clark recherche un leader en stratégie médiatique pour diriger le développement de stratégies innovantes à travers les marques. Le candidat idéal sera un expert en médias avec une capacité à travailler sur des projets complexes, en optimisant les performances pour un impact maximal.

Benefits

Gym memberships

Private medical insurance

Dental cover

Cycle to work scheme

Critical illness cover

Travel insurance

Defined contribution pension scheme

Qualifications

• Expérience démontrable d'influence de parties prenantes à un niveau élevé.
• Expérience récente dans des plateformes médias biddables.
• Expérience en construction de modèles de contenu et de plans médiatiques.

Responsibilities

• Établir des orientations stratégiques pour les investissements médiatiques.
• Collaborer avec des partenaires afin de créer des plans innovants.
• Gérer le budget et la planification en partenariat avec les unités commerciales.

Skills

Influencing stakeholders

Performance mindset

Biddable media optimization

Collaboration with Creative teams

Job description

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Media Strategy & Deployment Lead, south east england, flexible, united kingdom

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Client:

Kimberly-Clark

Location:

south east england, flexible, united kingdom, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Reference:

75810bc6e14e

Job Views:

5

Posted:

02.06.2025

Expiry Date:

17.07.2025

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Job Description:

Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

A media & digital native, you will lead the development and execution of breakthrough media strategies across Consumer IFP with a focus on PESO integration, including biddable media set-up and optimisationto drive efficiencies through our media partners. You will work closely with Content teams, to ensure we are optimizing our brand messaging and media to deliver robust effectiveness driving business impact across a multi-market organization.

Key Responsibilities include:

Set strategic guidance for IFP Consumer on media investments across ABUs dependent on size, priority and business objectives

Partnering with Agency Partners, Creative & Comms & ABUs to create breakthrough plans, driving incremental impact

Building channel plan recommendations for consumer brands

Driving a performance mindset in team and with ABUs/markets, to optimize media strategy

Working with agency partners to ensure adherence to the strategy and appropriate execution

Responsible for budget & planning in partnership with ABUs

Own PESO planning, in partnership with Creative & Comms, ABUs as well as Digital Experience to ensure our Campaigns and Consumer Journeys are integrated

Able to balance the value of our PESO media via longer term MMM

Own day-to-day relationship between KC and PESO media agencies, ensuring we realise their value and drive strategic growth long-term

Comfortable working analytics, identifying incrementality areas for growth

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for media strategies across Consumer brands. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.

You will also need the following qualifications:

High demonstrable experience of influencing stakeholders at a high level

Recent leadership experience building and leading high performing teams

Demonstrable experience of close collaboration with Creative teams, with proven results

Recent experience in both strategic and hands-on biddable media platforms and optimisations

Experience building and executing dynamic content models and media plans, as well as utilising consumer databases within media

Experience working on life-time-value propositions within media strategies desirable

Able to work in a fast-paced environment, guiding team to adapt at speed

Able to prioritse to ensure team are effective and impactful

Strategic Growth mindset, with experience working on large to small scale budgets and adapting techniques and methodologies for maximum impact

Track record of delivering robust effectiveness/ROI from media and creative deployment (MMM) to drive business impact.

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.

Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the .

And finally, the fine print….

Primary Location

United Kingdom- Flexible Location - South East England

Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

A media & digital native, you will lead the development and execution of breakthrough media strategies across Consumer IFP with a focus on PESO integration, including biddable media set-up and optimisationto drive efficiencies through our media partners. You will work closely with Content teams, to ensure we are optimizing our brand messaging and media to deliver robust effectiveness driving business impact across a multi-market organization.

Key Responsibilities include:

Set strategic guidance for IFP Consumer on media investments across ABUs dependent on size, priority and business objectives

Partnering with Agency Partners, Creative & Comms & ABUs to create breakthrough plans, driving incremental impact

Building channel plan recommendations for consumer brands

Driving a performance mindset in team and with ABUs/markets, to optimize media strategy

Working with agency partners to ensure adherence to the strategy and appropriate execution

Responsible for budget & planning in partnership with ABUs

Own PESO planning, in partnership with Creative & Comms, ABUs as well as Digital Experience to ensure our Campaigns and Consumer Journeys are integrated

Able to balance the value of our PESO media via longer term MMM

Own day-to-day relationship between KC and PESO media agencies, ensuring we realise their value and drive strategic growth long-term

Comfortable working analytics, identifying incrementality areas for growth

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for media strategies across Consumer brands. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.

You will also need the following qualifications:

High demonstrable experience of influencing stakeholders at a high level

Recent leadership experience building and leading high performing teams

Demonstrable experience of close collaboration with Creative teams, with proven results

Recent experience in both strategic and hands-on biddable media platforms and optimisations

Experience building and executing dynamic content models and media plans, as well as utilising consumer databases within media

Experience working on life-time-value propositions within media strategies desirable

Able to work in a fast-paced environment, guiding team to adapt at speed

Able to prioritse to ensure team are effective and impactful

Strategic Growth mindset, with experience working on large to small scale budgets and adapting techniques and methodologies for maximum impact

Track record of delivering robust effectiveness/ROI from media and creative deployment (MMM) to drive business impact.

Total Benefits

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.

Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the .

And finally, the fine print….

Primary Location

United Kingdom- Flexible Location - South East England

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time