Director of Commerce

Influencer Ltd; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Influencer Ltd. is seeking a Director of Commerce to lead their affiliate and commerce offering. This role involves developing go-to-market strategies, collaborating with clients and platforms, and driving measurable ROI. Candidates should possess significant experience in affiliate marketing and demonstrate strong leadership skills. The role is strategic and impactful, fitting within the rapidly evolving influencer marketing landscape.

Benefits

Private Healthcare through Vitality

Wellbeing support through Vitality including EAP & Mental Health cover

25 days of Annual Leave (+ Bank Holidays)

Qualifications

• 7+ years of experience in affiliate marketing, eCommerce strategy, performance media, or creator commerce.
• Proven track record in building affiliate or commerce services.
• Deep knowledge of affiliate platforms like TikTok Shop and Amazon Associates.

Responsibilities

• Define and roll out the global affiliate commerce strategy.
• Develop and manage relationships with key affiliate platforms.
• Educate and upskill Paid Media team on commerce-oriented strategies.

Skills

Affiliate marketing

eCommerce strategy

Performance media

Creator commerce

Communication skills

Negotiation

Job description

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Director of Commerce

Reporting of the role

Jenny Penich, President NA

Overview of the job

We’re looking for a commercially minded leader to launch and lead our affiliate and commerce offering across global markets, beginning with TikTok Shop and expanding into the broader affiliate marketing and platform landscape, building bespoke solutions for our clients and bringing them to life.

As Director of Commerce, you will develop and own the go-to-market strategy for our affiliate services, educate our internal teams, and partner with clients and platforms to activate programs that drive measurable ROI. This role requires deep expertise in performance marketing, creator commerce, and affiliate ecosystems with the ability to both shape the vision and execute with precision.

3 best things about the job

• Launch opportunity: Build a global capability from the ground up at the intersection of creators, commerce, and performance.

• Strategic and high impact: Shape agency growth in a space that is a top priority for brands and platforms alike.

• Cross-functional leadership: Collaborate with sales, paid media, measurement and strategy teams across the U.S., EMEA, and beyond.

Measures of success –

In the first few months, you would have:

• Launch a clear and compelling affiliate go-to-market strategy, starting with TikTok Shop

• Deliver internal education and tools that enable our commercial teams to confidently sell affiliate programs

• Build relationships with affiliate platforms and secure strategic partnerships

• Actively support new business pitches and client growth opportunities by showcasing our affiliate capabilities

• Define commission and incentive structures tailored to brand KPIs

• Advise on operational requirements for post sale execution, including staffing and workflow recommendations

• Train our paid media and measurement teams on how affiliate and performance goals influence media planning and measurement

Roles & Responsibilities:

• Define, document, and roll out the global affiliate commerce strategy for Influencer

• Serve as the internal point of contact for all affiliate-related queries, best practices, and client conversations

• Equip and train global commercial teams to identify opportunities, pitch affiliate solutions, and communicate value clearly

• Develop and manage relationships with key affiliate platforms and technology partners

• Design scalable, tiered commission structures to support a range of brand objectives

• Participate in new business pitches and key client meetings to represent the affiliate opportunity

• Lead development of a dedicated affiliate team across strategy, delivery and measurement teams.

• Educate and upskill Paid Media team on creator content amplification and commerce-oriented media strategy

• Stay ahead of platform changes, commerce trends, and performance benchmarks to continually evolve our offering

What you will need:

• 7+ years of experience in affiliate marketing, eCommerce strategy, performance media, or creator commerce

• Proven track record building affiliate or commerce services within a media, agency, or creator-first business

• Deep knowledge of affiliate platforms (TikTok Shop, Amazon Associates, LTK, ShopMy, Rakuten, CJ, etc.)

• Excellent communication and presentation skills and able to translate complex concepts for internal and external stakeholders

• Leadership experience in matrixed or cross-functional teams

• Experience negotiating and managing strategic partnerships and building commission structures

• Entrepreneurial mindset and comfortable building from scratch, iterating fast, and wearing many hats

• Understanding paid social amplification tactics and creator licensing

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.