Director Marketing Analytics

JR United Kingdom; Slough; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company seeks a Marketing Science Partner/Marketing Analytics professional to drive measurement strategies for global advertisers. This role demands a strong analytical background, fluency in Turkish, and the ability to communicate complex topics effectively. You will collaborate cross-functionally and work with clients to enhance their advertising strategies over a 12-month project in a hybrid work environment.

Qualifications

• Experience in marketing research or marketing analytics, preferably in a tech environment.
• Strong understanding of online advertising and ad effectiveness measurement techniques.
• Experience with statistical analysis, including experimental design and modelling.

Responsibilities

• Drive global advertisers to measure true business value through analyses and research.
• Develop cross-platform and cross-media measurement approaches for global clients.
• Engage in senior client conversations and present results based on data insights.

Skills

Fluency in Turkish

Market analytical experience

Client facing

Education

Bachelor’s degree in psychology, statistics, economics, behavioral or social science

Job description

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Marketing Science Partner/Marketing Analytics

Location: London, Hybrid

Length: 12 months

Hours: 40 hours

Overview

The Marketing Science Partner is a highly quantitative measurement professional, with marketing analytics experience to drive my clients measurement strategy with our largest Global Advertisers. To successfully influence how client’s conduct and use measurement, the role will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

The ideal candidate will be passionate about advertising, intellectually curious, and able to move fast while keeping focused on high impact projects. This role requires a strong understanding of the media landscape and the ability to apply quantitative techniques to understand consumer behavior and advertising effectiveness.

Role Responsibilities:

• Drive global advertisers to measure true business value by operationalizing analyses and research that will prove the value of my clients advertising business
• Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients
• Conduct in-depth standard and custom ad effectiveness studies/meta-analyses for my clients global advertisers to understand the relative impact of different marketing strategies across digital platforms and media
• Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches
• Engage in senior client conversations, and presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence-based insights
• Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships

Top 3 must-have skills:

• Fluency in Turkish
• Market analytical experience
• Client facing

Requirements/Qualifications:

• Experience in marketing research, marketing analytics, or ad effectiveness - preferably gained in a tech environment
• A bachelor’s degree in psychology, statistics, economics, behavioral or social science or a related field
• An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
• Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research
• Experience building connections with customers and team members through effective communication and collaborating cross-functionally
• Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behaviour
• A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organised manner