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Director Marketing Analytics

Career Moves Group I B Corp™

Greater London

Hybrid

GBP 50,000 - 80,000

Full time

29 days ago

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Job summary

A leading company seeks a Marketing Science Partner in London to influence measurement strategies for global advertisers. The role requires strong analytical skills, experience in marketing analytics, and fluency in Turkish. This hybrid position offers a unique opportunity to work cross-functionally and drive impactful projects in a dynamic environment.

Qualifications

Experience in marketing research, marketing analytics, or ad effectiveness in a tech environment.
Understanding of online advertising and familiarity with branding and performance advertising.
Experience with statistical analysis, including experimental design and modelling.

Responsibilities

Drive global advertisers to measure business value through analyses and research.
Conduct in-depth ad effectiveness studies for global advertisers.
Engage in senior client conversations and present results.

Skills

Fluency in Turkish

Market analytical experience

Client facing

Education

Bachelor’s degree in psychology, statistics, economics, behavioral or social science

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Global Executive Search - Creative, Digital & TechI Proud to be B Corp certified I Connecting with CEOs, COOs, CMOs, CDOs & CTOs I Helping them…

Marketing Science Partner/Marketing Analytics

Location: London, Hybrid

Length: 12 months

Hours: 40 hours

Overview

The Marketing Science Partner is a highly quantitative measurement professional, with marketing analytics experience to drive my clients measurement strategy with our largest Global Advertisers. To successfully influence how client’s conduct and use measurement, the role will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

The ideal candidate will be passionate about advertising, intellectually curious, and able to move fast while keeping focused on high impact projects. This role requires a strong understanding of the media landscape and the ability to apply quantitative techniques to understand consumer behavior and advertising effectiveness.

Role Responsibilities:

Drive global advertisers to measure true business value by operationalizing analyses and research that will prove the value of my clients advertising business
Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients
Conduct in-depth standard and custom ad effectiveness studies/meta-analyses for my clients global advertisers to understand the relative impact of different marketing strategies across digital platforms and media
Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches
Engage in senior client conversations, and presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence-based insights
Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships

Top 3 must-have skills:

Fluency in Turkish
Market analytical experience
Client facing

Requirements/Qualifications:

Experience in marketing research, marketing analytics, or ad effectiveness - preferably gained in a tech environment
A bachelor’s degree in psychology, statistics, economics, behavioral or social science or a related field
An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research
Experience building connections with customers and team members through effective communication and collaborating cross-functionally
Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behaviour
A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organised manner

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Temporary

Job function

Job function
Analyst and Marketing
Industries
Software Development and Technology, Information and Media

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