Director, Field & Channel Marketing - EMEA

Tenable, Inc.; Greater London; Ibrido; GBP 140.000 - 240.000; Tempo pieno

Descrizione del lavoro

Tenable, Inc. in London seeks a Senior Director, EMEA Marketing to shape strategy and lead full-stack marketing across field, demand gen, channel marketing, and communications.

You will manage regional marketing managers, partner with Sales leadership to convert strategy into bookings, and align with global teams to localize initiatives for EMEA. Based in London with hybrid work and regular travel, you’ll steward multi-million-dollar budgets and drive data-driven pipeline growth using CRM,

Competenze

• 10+ years of B2B marketing experience, including 5+ years in a leadership role.
• Broad, full-funnel marketer with a focus on demand generation.
• Experience owning a multi-million-dollar budget with influence over a larger pool.
• Strong partnership with sales leadership and pipeline attribution data.
• Fluency with modern marketing tech including CRM, marketing automation, ABM, data/analytics.
• Cybersecurity industry experience preferred; based in London with hybrid work.

Mansioni

• Shape strategy and execution of full-stack marketing for EMEA across field, demand gen, and channel programs.
• Lead regional marketing managers and report to the Global SVP, Revenue Marketing.
• Collaborate with global marketing teams to localize initiatives for the EMEA region.
• Redefine go-to-market plans and align with sales to drive bookings and pipeline.
• Drive pipeline creation and measure marketing's attribution to revenue across the theater.
• Utilize CRM, marketing automation, intent, ABM, BI/analytics, and AI to optimize investments.

Conoscenze

B2B marketing

Leadership

Go-to-market strategy

Channel/partner marketing

ABM/Marketing analytics

Forecasting pipeline

Formazione

Bachelor's degree in Marketing or related field

Strumenti

CRM

Marketing Automation

BI/Analytics

AI tools

Descrizione del lavoro

Director, Field & Channel Marketing - EMEA

UK - Office - London

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

As Senior Director, EMEA Marketing, you have the opportunity to shape the strategy and execution of full stack marketing in Tenable’s fastest growing theater. This is a unique opportunity to operate as the region's marketing lead across: field and demand generation, channel marketing, advertising, communications, and social. You own the ideas and decisions that drive pipeline creation and advancement across EMEA, and you are the primary marketing partner to sales leadership in turning that strategy into bookings. You lead a team of proven regional marketing managers across the theater, and you report to the Global SVP, Revenue Marketing.

• Operate as a “regional CMO” for EMEA — equally comfortable setting integrated marketing strategy, doing a brief on an ad campaign, reviewing a communications plan, or defending pipeline attribution in a QBR, rather than specializing in a single discipline.
• You are a member of the well respected Global Revenue Marketing leadership team that has dramatically shaped and shifted the Tenable brand and the very idea of marketing’s importance to the business.
• Stay current on modern marketing technology and strategy (intent data, ABM, attribution modeling, AI-enabled marketing tools) and bring that fluency to how the theater’s marketing programs are built, measured, and evolve.
• Collaborate closely with global marketing teams—including product marketing, brand, and corporate communications—to localize initiatives for the EMEA region while relaying critical regional needs back to headquarters.
• Redefine our integrated go-to-market plans with your new viewpoint across the regions to bridge company targets with local revenue benchmarks. Build long-lasting and collaborative partnerships with corporate functions and field sales executives to secure the alignment needed to drive marketing impact and efficiency.
• Drive pipeline creation and progression across EMEA while measuring marketing's attribution to pipeline as a core measure of this role's success.
• Use data and modern marketing/revenue technology — CRM, marketing automation, intent and account-based platforms, BI/analytics, and AI — to continuously identify where investment is and isn't converting, and YOU decided how to reallocate resources and program funds accordingly.

Team, Regional & Channel Leadership

• Be a leader that leads from the front, inspiring and driving a team across EMEA marketing, setting priorities, developing talent, and ensuring consistent execution across countries and sub-regions.
• Maintain fiscal governance for the theater, overseeing resource allocation and fund distribution across sub-regions with clear strategic guidance.
• Representing Tenable at various events; from presenting to partner relations and customer insights
• As a channel-led organization, this position owns how distributors, resellers, and strategic partners are enabled, funded, and activated—utilizing MDF, joint marketing initiatives, and partner enablement programs to accelerate pipeline generation.
• Serve as the primary marketing partner to Tenable's EMEA Theater Sales SVP and country/segment sales leaders — co-owning pipeline coverage plans, forecast conversations, and go-to-market execution.
• Represent marketing in regional sales leadership forums, with a clear point of view on where the pipeline is healthy, where it's at risk, and what marketing will do about it.
• True understanding of the requirements from each regional sales leader from a market perspective. Being present in each region at least once a year for sales relationship, partner meetings and team connect.

What You'll Need:

• 10+ years of B2B marketing experience, including 5+ years in a marketing leadership role managing people and budgets.
• A demonstrated track record as a broad, full-funnel marketer —with a key focus on numbers as well as driving social media to cast a bigger shadow Demand generation is core to your background.
• Experience owning a marketing budget of comparable scale, with direct management of multi-million-dollar spend and influence over a larger pool.
• A strong track record partnering with sales leadership, including comfort presenting pipeline and marketing-attribution data to senior sales and executive stakeholders.
• Solid understanding of channel/partner marketing dynamics — this is a channel-led business, and comfort working through distributors and resellers is required.
• Fluency with modern marketing technology and strategy, including being AI-forward: marketing automation/CRM platforms, intent and account-based marketing tools, and data/analytics platforms.
• Cybersecurity industry experience is strongly preferred; candidates from other B2B industries will be considered.
• Based in London, UK, with a hybrid work model; regular travel across the EMEA theater is required.

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We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [e-mail] for further assistance.