Director, AI-Driven Discovery & GEO/AEO Strategy

Incubeta Group

Greater London

Hybrid

GBP 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Healthcare

Pension contributions

Gym memberships

Job summary

Incubeta Group is seeking a Director of AEO/GEO for a 9-month fixed-term contract to shape and lead our AI-driven discovery proposition across SEO, Generative AI, Digital PR, and content strategy. You will bridge client needs with internal experts, set strategic direction, and drive commercial growth at the forefront of search technology.

You don't need to execute every discipline daily, but you must articulate the vision, sell the concept to stakeholders, and deploy teams to deliver scalable,

Qualifications

Proven experience shaping and owning a senior strategic proposition.
Broad fluency across SEO, Generative AI search, Digital PR, and content strategy.
Strong track record as a trusted advisor to C-suite stakeholders.

Responsibilities

Define, evolve, and champion the unified AEO/GEO proposition.
Collaborate cross-functionally to co-create service propositions and ensure technical feasibility.
Bridge traditional SEO, Generative AI search, Digital PR, and Content Strategy for omni-channel visibility.
Develop methodologies, measurement frameworks, and best practices for scalable delivery.
Drive thought leadership and create high-impact content to position Incubeta as a leader.

Skills

Strategic leadership

Stakeholder management

Cross-functional collaboration

Public speaking

Job description

You don't need to execute every discipline daily, but you must articulate the vision, sell the concept to stakeholders, and deploy teams to deliver scalable,

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