Direct Sales Consultant

Bauer Media Outdoor; Greater London; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

25 days annual leave

Pension up to 8%

Healthcare cash plan

Life Insurance

Cycle to work

Travel/season ticket loans

Employee discounts

Volunteer days

Job summary

Bauer Media Outdoor is seeking a Direct Sales Consultant to drive out-of-home advertising sales across a diverse client base in the UK. You will manage a portfolio, understand client objectives, and identify opportunities throughout the year, balancing new business with growth of existing accounts to secure repeat revenue.

You will report to the Sales Manager and work within a team, using data-driven insights to craft tailored proposals and maintain strong client relationships.

Qualifications

• Experience in media sales and advertising space
• Strong consultative sales style with client-relationship focus
• Ability to manage end-to-end sales cycle and forecast pipeline

Responsibilities

• Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands.
• Manage full sales cycle from lead generation and pitches to negotiation, closing and post-campaign follow-up.
• Develop tailored media proposals based on client objectives and using multiple formats.
• Build long-term relationships with clients as the primary contact.
• Maximise revenue through upselling and cross-selling OOH media solutions.
• Collaborate with planning, operations, marketing and creative teams to deliver campaigns.
• Maintain accurate CRM pipeline and forecast; stay updated on market trends and industry developments.
• Attend client meetings, presentations and events to represent Bauer Media Outdoor professionally.

Skills

Media experience

Consultative selling

Client relationships

Organised approach

Tools

CRM tools

Job description

Bauer Media Outdoor UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations.

Our mission is To Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven innovations and infrastructure. Our purpose is to provide both A Platform for Brands & A Platform for Good, delivering on advertisers’ media objectives whilst having a positive impact on the world around us.

About the role...

As a Direct Sales Consultant, you will be reporting to the Sales Manager, and you will be responsible for selling Out of Home Advertising space to small and medium sized businesses.

You will manage a diverse portfolio of clients across multiple sectors, taking the time to understand their business objectives and identifying the right opportunities throughout the year. Your role will combine new business acquisition with developing and growing existing client accounts, ensuring strong, long-term relationships and repeat revenue.

What the role entails...

• Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands.
• Manage the full sales cycle from lead generation and pitching to negotiation, closing, and post-campaign follow-up.
• Develop tailored media proposals based on client objectives, using a range of formats
• Build strong, long-term relationships with clients, acting as their primary point of contact.
• Maximise revenue opportunities by upselling and cross-selling OOH media solutions.
• Work closely with internal teams including planning, operations, marketing, and create to ensure smooth campaign delivery.
• Maintain accurate sales forecasts and pipeline activity using CRM tools.
• Stay up to date with market trends, competitor activity, and industry developments.
• Attend client meetings, presentations, and events to represent the business professionally.
• You’ll embed yourself in your clients’ markets and grow your own professional brand as the go to person for advertising expertise, understanding how you compete and compliment other media, growing your share of the market.

What we’re looking for?

• Experience in media
• Confident, consultative sales style with strong client-relationship skills
• Excellent listener with the ability to understand client needs, even between the lines
• Highly organised and structured in your approach, with a drive to continuously improve
• Tenacious and strong at problem-solving
• Able to work independently while also collaborating effectively within a team
• Curious, eager to learn, and passionate about media
• Positive, solutions-focused mindset

What’s in it for you...

• Salary DOE + Incentive
• Enjoy 25 paid holiday days, including those needed bank holidays!
• Flexible working and a hybrid setup that gives you the freedom to have your work-life balance!
• Company Pension Scheme contribution of up to 8%.
• Stay healthy with our Healthcare Cash Plan
• Life Insurance and group income protection scheme
• Cycle to work scheme
• Enjoy travel/season ticket loans and exclusive discounts from hundreds of retailers
• Make a different with our charity volunteer days.

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees.

If you require any further assistance, please do not hesitate to get in contact – [e-mail]