Direct Marketing Manager

LV=; Whitley Bay; On-site; GBP 50,000 - 70,000; Full time

Job summary

LV= Life and Pensions is looking for a Direct Marketing Manager to elevate its customer marketing strategy. The role entails planning and executing marketing campaigns, driving commercial growth, and ensuring stakeholder collaboration. Ideal candidates will have strong experience in direct-to-consumer marketing and analytical skills. Join us for a rewarding career with attractive benefits and a collaborative team environment.

Benefits

30 days' holiday

Competitive pension scheme

Annual bonus scheme

Private medical insurance

Flexible benefits

Up to 20% discount on life products

Group life assurance

Group Income Protection

Employee Assistance Programme

Virtual GP service

Qualifications

• Proven experience in delivering direct-to-consumer marketing campaigns.
• Established knowledge of the Financial Services industry.
• Experience in writing clear customer communications.

Responsibilities

• Planning and activating customer marketing campaigns.
• Managing customer leads acquisition across media channels.
• Coaching and developing team members while risk-managing.

Skills

Analytical skills

Verbal communication

Written communication

Relationship building

Decision-making

Education

IDM or CIM Diploma level

Job description

We are excited to announce a fantastic, unique opportunity here at LV= for a Direct Marketing Manager to join our team.

Within this key role, you’ll be responsible for developing our Advice & Direct customer marketing programme, delivering Protection, Retirement, and Equity Release advice propositions that drive commercial growth, integrated across all our channels. You’ll also lead the management and commercial delivery of our marketing campaigns.

You’ll design innovative customer communications, promote the product to our customers, support on quote conversion, engagement, and enhancing the experience of the brand.

You’ll make this seamless through strong collaboration with other teams in the Brand, Marketing and Digital space, and by working closely with our Advice & Direct leadership team.

Key Responsibilities

• Planning, designing and activating customer marketing campaigns.
• Supporting the delivery of strategic marketing objectives and the commercial targets set by the Advice & Direct team.
• Ensuring effective acquisition of customer leads across online and offline media channels, optimising budgets to achieve maximum efficiency and Return On Investment (ROI) targets.
• Managing customer-nurturing processes for quality and value KPI’s that generate high quality referrals into our advice business.
• Effectively developing strong relationships with stakeholders, ensuring marketing activity and plans are aligned with business strategies and objectives.
• Providing day-to-day oversight and performance management of marketing campaigns, including planning and reporting, forecasting, campaign analysis, and ongoing optimisation.
• Regularly reviewing our marketing performance across direct channels externally within the competitive landscape, and reporting, reviewing, and improving our marketing plans to ensure we remain competitive.
• Supporting senior stakeholders in developing strategic marketing plans, including proposition development, forecasting, planning and objective setting.
• Collaborating with other teams in LVFS to ensure the effective use of insight, data and digital capabilities within all marketing initiatives, and ensure emerging marketing opportunities (e.g. new media channels and technology) are developed through a ‘test and learn’ approach.
• Ensuring third-party relationships are effectively managed.
• Coaching and developing your team and manage any risks appropriately.
• Ensuring all marketing campaigns meet required internal and external regulatory standards in-line with our company vision.

About you

Our ideal candidate will…

• Have proven experience of delivering direct-to-consumer marketing campaigns, with evidence of commercial success.
• Demonstrate excellent analytical, verbal, and written skills, with the ability to present information effectively to others.
• Be able to make decisions, develop relationships, and inspire senior stakeholders internally and externally.
• Have established knowledge of the Financial Services industry, preferably in Life & Pensions (product knowledge of protection, equity release and financial advice solutions would be ideal).
• Understand the competitive landscape, market forces, regulations, and be able to adhere to relevant compliance standards.
• Be interested in digital and traditional marketing practices, with a strong understanding of the promotion and distribution of Financial Services products.
• Have obtained a relevant marketing qualification (IDM or CIM Diploma level).
• Have experience of writing clear customer communications, with the ability to translate technical and complex issues to customers.
• Be knowledgeable on third party supplier and agency management.
• Collaborate with others to deliver strong commercial outcomes.
• Effectively work in a fast-paced environment to meet deadlines.

This role is a Band C in the LV= Structure.
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 30 days' holiday, with the option to buy up to 2 additional days
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• An annual bonus scheme based on company and personal performance
• Single-cover private medical insurance (with the option for you to upgrade to family cover)
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover and dental insurance
• Up to 20% discount on our life products for you and your immediate family
• A group life assurance policy with 4 x your basic pay to go to your dependents (you’ll have the option to increase to 8 x cover)
• Group Income Protection (if you become a member of the Pension scheme and reach 5 years of service)
• Access to our Employee Assistance Programme (EAP) for support when you need it
• A virtual GP service
• Shared parental leave.

About Us

About The Role

We are excited to announce a fantastic, unique opportunity here at LV= for a Direct Marketing Manager to join our team.

Within this key role, you’ll be responsible for developing our Advice & Direct customer marketing programme, delivering Protection, Retirement, and Equity Release advice propositions that drive commercial growth, integrated across all our channels. You’ll also lead the management and commercial delivery of our marketing campaigns.

You’ll design innovative customer communications, promote the product to our customers, support on quote conversion, engagement, and enhancing the experience of the brand.

You’ll make this seamless through strong collaboration with other teams in the Brand, Marketing and Digital space, and by working closely with our Advice & Direct leadership team.

Key Responsibilities

• Planning, designing and activating customer marketing campaigns.
• Supporting the delivery of strategic marketing objectives and the commercial targets set by the Advice & Direct team.
• Ensuring effective acquisition of customer leads across online and offline media channels, optimising budgets to achieve maximum efficiency and Return On Investment (ROI) targets.
• Managing customer-nurturing processes for quality and value KPI’s that generate high quality referrals into our advice business.
• Effectively developing strong relationships with stakeholders, ensuring marketing activity and plans are aligned with business strategies and objectives.
• Providing day-to-day oversight and performance management of marketing campaigns, including planning and reporting, forecasting, campaign analysis, and ongoing optimisation.
• Regularly reviewing our marketing performance across direct channels externally within the competitive landscape, and reporting, reviewing, and improving our marketing plans to ensure we remain competitive.
• Supporting senior stakeholders in developing strategic marketing plans, including proposition development, forecasting, planning and objective setting.
• Collaborating with other teams in LVFS to ensure the effective use of insight, data and digital capabilities within all marketing initiatives, and ensure emerging marketing opportunities (e.g. new media channels and technology) are developed through a ‘test and learn’ approach.
• Ensuring third-party relationships are effectively managed.
• Coaching and developing your team and manage any risks appropriately.
• Ensuring all marketing campaigns meet required internal and external regulatory standards in-line with our company vision.

About you

Our ideal candidate will…

• Have proven experience of delivering direct-to-consumer marketing campaigns, with evidence of commercial success.
• Demonstrate excellent analytical, verbal, and written skills, with the ability to present information effectively to others.
• Be able to make decisions, develop relationships, and inspire senior stakeholders internally and externally.
• Have established knowledge of the Financial Services industry, preferably in Life & Pensions (product knowledge of protection, equity release and financial advice solutions would be ideal).
• Understand the competitive landscape, market forces, regulations, and be able to adhere to relevant compliance standards.
• Be interested in digital and traditional marketing practices, with a strong understanding of the promotion and distribution of Financial Services products.
• Have obtained a relevant marketing qualification (IDM or CIM Diploma level).
• Have experience of writing clear customer communications, with the ability to translate technical and complex issues to customers.
• Be knowledgeable on third party supplier and agency management.
• Collaborate with others to deliver strong commercial outcomes.
• Effectively work in a fast-paced environment to meet deadlines.

Rewards & Benefits This role is a Band C in the LV= Structure.
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 30 days' holiday, with the option to buy up to 2 additional days
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• An annual bonus scheme based on company and personal performance
• Single-cover private medical insurance (with the option for you to upgrade to family cover)
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover and dental insurance
• Up to 20% discount on our life products for you and your immediate family
• A group life assurance policy with 4 x your basic pay to go to your dependents (you’ll have the option to increase to 8 x cover)
• Group Income Protection (if you become a member of the Pension scheme and reach 5 years of service)
• Access to our Employee Assistance Programme (EAP) for support when you need it
• A virtual GP service
• Shared parental leave.

About Us

Here at LV= Life and Pensions we love to hear from great people, so don’t forget to connect with us on social media.
We’re proudly an equal-opportunity employer and we highly value diversity and inclusivity.
We don’t discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.
Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.
Please note that any successful internal colleagues will be offered a secondment opportunity. The secondment policy is available on the intranet for internal colleagues.